M Social Auckland vs Park Hyatt Auckland:Which is more popular by branded search in New Zealand?
In August 2026, Park Hyatt Auckland had more branded searches than M Social Auckland among auckland hotels in New Zealand. Park Hyatt Auckland was estimated to have 26.3K branded searches compared to M Social Auckland’s 2.4K, and held a 16.5% Share of Search versus M Social Auckland’s 1.5%.
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Which is more popular in search, M Social Auckland or Park Hyatt Auckland?
Compare the Auckland hotels travellers weigh up for city, business and airport stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Park Hyatt Auckland, M Social Auckland. The figures are in the table below the chart.
View monthly share of search table
| Month | Cordis Auckland | Park Hyatt Auckland | Pullman Auckland | Novotel Auckland Airport | Hotel Britomart | Sofitel Auckland Viaduct Harbour | M Social Auckland | SkyCity Grand Hotel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 12.6% | 16.7% | 11.9% | 12.5% | 7.9% | 1.6% | 1.6% |
| Nov 2025 | 34.6% | 14.9% | 15% | 11.6% | 13.4% | 7.7% | 1.6% | 1.2% |
| Dec 2025 | 31.1% | 16.4% | 18.8% | 10.5% | 12.1% | 8.5% | 1.4% | 1.3% |
| Jan 2026 | 34.7% | 12.5% | 17.3% | 11.8% | 12.8% | 7.8% | 1.6% | 1.5% |
| Feb 2026 | 31.5% | 13.5% | 14.6% | 12.8% | 13.9% | 10.6% | 1.7% | 1.3% |
| Mar 2026 | 34% | 15.3% | 14.9% | 11.5% | 13.3% | 8.2% | 1.5% | 1.2% |
| Apr 2026 | 31.3% | 14.2% | 16.7% | 13% | 12.8% | 8.9% | 1.4% | 1.7% |
| May 2026 | 30.8% | 14.3% | 17.6% | 12.6% | 12.5% | 8.8% | 1.7% | 1.7% |
| Jun 2026 | 33.2% | 13.1% | 17.6% | 13.7% | 11.6% | 7.8% | 1.4% | 1.4% |
| Jul 2026 | 35.3% | 14.9% | 16.6% | 11.9% | 10.2% | 8.2% | 1.3% | 1.6% |
| Aug 2026 | 34% | 16.5% | 14.9% | 11.4% | 10.7% | 9.6% | 1.5% | 1.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the M Social Auckland and Park Hyatt Auckland comparison changed over the last 12 months?
3 findings
- Park Hyatt Auckland was ahead of M Social Auckland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, M Social Auckland’s estimated Share of Search among auckland hotels in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Park Hyatt Auckland’s estimated Share of Search among auckland hotels in New Zealand moved from 12.6% to 16.5%, and its estimated monthly branded searches moved from 19.2K to 26.3K.
How did search popularity change for New Zealand auckland hotels in August 2026?
2 changes
In August 2026, Park Hyatt Auckland overtook Pullman Auckland to rank 2nd among auckland hotels in New Zealand, at 16.5%.
In August 2026, M Social Auckland rose from 8th to 7th among auckland hotels in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using M Social Auckland’s and Park Hyatt Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
M Social Auckland
3 branded search terms
- m social auckland
- m social auckland nz
- m social auckland parking
Park Hyatt Auckland
18 branded search terms
- living room park hyatt auckland
- park hyatt auckland
- park hyatt auckland 99 halsey street auckland cbd auckland 1010
- park hyatt auckland halsey street auckland cbd auckland
- park hyatt auckland hotel
- park hyatt auckland nz
- park hyatt auckland parking
- park hyatt auckland photos
- park hyatt auckland pool
- park hyatt auckland restaurant
- park hyatt auckland review
- park hyatt auckland spa
- parkhyattauckland
- parking near park hyatt auckland
- the living room park hyatt auckland
- the park hyatt auckland
- the spa at park hyatt auckland
- the spa park hyatt auckland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.