Brandwave

Pullman Auckland vs Sofitel Auckland Viaduct Harbour:Which is more popular by branded search in New Zealand?

In August 2026, Pullman Auckland had more branded searches than Sofitel Auckland Viaduct Harbour among auckland hotels in New Zealand. Pullman Auckland was estimated to have 23.7K branded searches compared to Sofitel Auckland Viaduct Harbour’s 15.3K, and held a 14.9% Share of Search versus Sofitel Auckland Viaduct Harbour’s 9.6%.

Share of Search among auckland hotels in New Zealand in August 2026Which is more popular in search, Pullman Auckland or Sofitel Auckland Viaduct Harbour?
Pullman Auckland14.9%23.7K searches
vs
Sofitel Auckland Viaduct Harbour9.6%15.3K searches
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Which is more popular in search, Pullman Auckland or Sofitel Auckland Viaduct Harbour?

Compare the Auckland hotels travellers weigh up for city, business and airport stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pullman Auckland and Sofitel Auckland Viaduct Harbour among auckland hotels in New Zealand, by month

Share of Search by month for Pullman Auckland, Sofitel Auckland Viaduct Harbour. The figures are in the table below the chart.

View monthly share of search table
MonthCordis AucklandPark Hyatt AucklandPullman AucklandNovotel Auckland AirportHotel BritomartSofitel Auckland Viaduct HarbourM Social AucklandSkyCity Grand Hotel
Oct 202535.2%12.6%16.7%11.9%12.5%7.9%1.6%1.6%
Nov 202534.6%14.9%15%11.6%13.4%7.7%1.6%1.2%
Dec 202531.1%16.4%18.8%10.5%12.1%8.5%1.4%1.3%
Jan 202634.7%12.5%17.3%11.8%12.8%7.8%1.6%1.5%
Feb 202631.5%13.5%14.6%12.8%13.9%10.6%1.7%1.3%
Mar 202634%15.3%14.9%11.5%13.3%8.2%1.5%1.2%
Apr 202631.3%14.2%16.7%13%12.8%8.9%1.4%1.7%
May 202630.8%14.3%17.6%12.6%12.5%8.8%1.7%1.7%
Jun 202633.2%13.1%17.6%13.7%11.6%7.8%1.4%1.4%
Jul 202635.3%14.9%16.6%11.9%10.2%8.2%1.3%1.6%
Aug 202634%16.5%14.9%11.4%10.7%9.6%1.5%1.5%
Sep 2026————————

How has the Pullman Auckland and Sofitel Auckland Viaduct Harbour comparison changed over the last 12 months?

How did search popularity change for New Zealand auckland hotels in August 2026?

  1. In August 2026, Park Hyatt Auckland overtook Pullman Auckland to rank 2nd among auckland hotels in New Zealand, at 16.5%.

  2. In August 2026, Sofitel Auckland Viaduct Harbour gained estimated Share of Search among auckland hotels in New Zealand, from 8.2% to 9.6%.

  3. In August 2026, Pullman Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 16.6% to 14.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Pullman Auckland’s and Sofitel Auckland Viaduct Harbour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pullman Auckland

8 branded search terms

  • pullman auckland
  • pullman auckland breakfast
  • pullman auckland hotel & apartments
  • pullman auckland pool
  • pullman auckland spa
  • pullmanauckland
  • pullmanauckland co nz
  • the pullman auckland

Sofitel Auckland Viaduct Harbour

2 branded search terms

  • sofitel auckland
  • sofitel auckland viaduct harbour viaduct harbour avenue auckland cbd auckland

How the Brand Demand Index is measured

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