Brandwave

InterContinental Auckland vs Pullman Auckland:Which is more popular?

In September 2026, Pullman Auckland had more branded searches than InterContinental Auckland among Auckland hotels in New Zealand. Pullman Auckland had about 8,650 branded searches, while InterContinental Auckland had 3,600. Pullman Auckland made up 6.8% of all Auckland hotel searches we track, and InterContinental Auckland accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about Auckland hotels, InterContinental Auckland appeared in two of the four answers and Pullman Auckland in none.

Among Auckland hotels in New Zealand in September 2026

Who do people search for more?

Pullman Auckland, about 2 searches for every 1 for InterContinental Auckland

Pullman Auckland 8.7K searchesInterContinental Auckland 3.6K searches

Who does AI mention more?

InterContinental Auckland, mentioned in 2 of 4 answers, Pullman Auckland in 0

InterContinental Auckland in 2 of 4Pullman Auckland in 0 of 4

Who does AI recommend more?

InterContinental Auckland, the only one of the two named

InterContinental Auckland first in 2Pullman Auckland never named

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Top Auckland hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, InterContinental Auckland was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pullman Auckland did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hotel Britomart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Park Hyatt Auckland3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterContinental Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hotel DeBrett2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • M Social Auckland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sofitel Auckland Viaduct Harbour1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cordis Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novotel Auckland Airport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pullman Auckland0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SkyCity Grand Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Auckland hotels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is InterContinental Auckland or Pullman Auckland more popular in search?

This chart shows how often people search Google for InterContinental Auckland and Pullman Auckland by name. Each line represents a brand's share of searches for all ten Auckland hotels we track, month by month, from searches in New Zealand.

InterContinental Auckland and Pullman Auckland among Auckland hotels in New Zealand, by month

Share of searches by month for Pullman Auckland, InterContinental Auckland. The figures are in the table below the chart.

View monthly share of searches table
MonthCordis AucklandHotel BritomartPark Hyatt AucklandNovotel Auckland AirportSofitel Auckland Viaduct HarbourPullman AucklandInterContinental AucklandHotel DeBrettM Social AucklandSkyCity Grand Hotel
Oct 202535.8%13.3%13.1%12.8%8.5%7.4%3.1%2.5%1.7%1.7%
Nov 202534.8%14.4%15.7%12.5%8.3%5.9%3%2.5%1.7%1.3%
Dec 202532.3%13.3%17.7%11.5%9.4%6.7%3.4%2.8%1.5%1.5%
Jan 202635.9%13.9%13.3%12.8%8.5%6.1%3.1%3.1%1.7%1.7%
Feb 202631.4%14.7%13.9%13.5%11%6.4%3.3%2.7%1.8%1.4%
Mar 202635%14.3%15.6%12.4%8.3%6%3%2.5%1.7%1.3%
Apr 202632.4%13.9%14.5%14.1%9.4%6.7%3.4%2.2%1.5%1.9%
May 202631.6%13.6%14.7%13.8%9.2%8%3.3%2.2%1.8%1.8%
Jun 202634.7%12.8%13.8%15.1%8.2%7.2%3%2%1.6%1.6%
Jul 202636.8%11.1%15.4%13%8.7%7.6%2.6%1.7%1.4%1.7%
Aug 202634.8%11.5%17.1%12.3%10%6%3%2%1.6%1.6%
Sep 202633.2%14.8%14.8%11.8%9.6%6.8%2.8%2.3%1.9%1.9%

How has the InterContinental Auckland and Pullman Auckland comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland hotels in September 2026?

2 changes

  1. In September 2026, Pullman Auckland gained share of searches among Auckland hotels in New Zealand, from 6% to 6.8%.

  2. Estimated monthly branded searches for InterContinental Auckland in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using InterContinental Auckland’s and Pullman Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

InterContinental Auckland

1 branded search term

  • intercontinental auckland

Pullman Auckland

6 branded search terms

  • pullman auckland
  • pullman auckland breakfast
  • pullman auckland pool
  • pullman auckland spa
  • pullmanauckland
  • the pullman auckland

How the Brand Demand Index is measured

Other head-to-heads among Auckland hotels

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