Pullman Rotorua vs Sudima Lake Rotorua:Which is more popular by branded search in New Zealand?
In August 2026, Pullman Rotorua had more branded searches than Sudima Lake Rotorua among rotorua hotels in New Zealand. Pullman Rotorua was estimated to have 6.9K branded searches compared to Sudima Lake Rotorua’s 5.4K, and held a 20.2% Share of Search versus Sudima Lake Rotorua’s 15.8%.
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Which is more popular in search, Pullman Rotorua or Sudima Lake Rotorua?
Compare the Rotorua hotels and lake resorts visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pullman Rotorua, Sudima Lake Rotorua. The figures are in the table below the chart.
View monthly share of search table
| Month | Millennium Hotel Rotorua | Novotel Rotorua Lakeside | Pullman Rotorua | Sudima Lake Rotorua | Regent of Rotorua | Prince's Gate Hotel |
|---|---|---|---|---|---|---|
| Oct 2025 | 30% | 24.9% | 18.8% | 16.2% | 7.2% | 3% |
| Nov 2025 | 28% | 28.3% | 18.1% | 15.1% | 8.1% | 2.4% |
| Dec 2025 | 25.1% | 25.2% | 19.9% | 20.3% | 7.2% | 2.2% |
| Jan 2026 | 27.4% | 27.8% | 18.1% | 18.2% | 6.5% | 2% |
| Feb 2026 | 26.9% | 27.1% | 17.8% | 17.8% | 7.8% | 2.7% |
| Mar 2026 | 27.1% | 27.3% | 18.5% | 17.9% | 6.5% | 2.7% |
| Apr 2026 | 26.4% | 26.9% | 20.3% | 17.5% | 6.3% | 2.6% |
| May 2026 | 28.4% | 28.7% | 18.4% | 15.4% | 5.4% | 3.7% |
| Jun 2026 | 25% | 25.2% | 23.7% | 16.4% | 5.7% | 3.9% |
| Jul 2026 | 28.6% | 23.7% | 23% | 15.5% | 5.6% | 3.7% |
| Aug 2026 | 29.4% | 24.4% | 20.2% | 15.8% | 5.5% | 4.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pullman Rotorua and Sudima Lake Rotorua comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Sudima Lake Rotorua took it in December 2025, Pullman Rotorua took it in March 2026.
- Across the 11 months ending August 2026, Pullman Rotorua’s estimated Share of Search among rotorua hotels in New Zealand moved from 18.8% to 20.2%, and its estimated monthly branded searches moved from 6.3K to 6.9K.
- Across the 11 months ending August 2026, Sudima Lake Rotorua’s estimated Share of Search among rotorua hotels in New Zealand moved from 16.2% to 15.8%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for New Zealand rotorua hotels in August 2026?
1 change
In August 2026, Pullman Rotorua lost estimated Share of Search among rotorua hotels in New Zealand, from 23% to 20.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Pullman Rotorua’s and Sudima Lake Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pullman Rotorua
11 branded search terms
- pullman rotorua
- pullman rotorua arawa street rotorua
- pullman rotorua arawa street rotorua new zealand
- pullman rotorua hotel
- pullman rotorua new zealand
- pullman rotorua nz
- pullman rotorua parking
- pullman rotorua restaurant
- pullman rotorua review
- pullmanrotorua
- the pullman rotorua
Sudima Lake Rotorua
2 branded search terms
- sudima rotorua
- sudima rotorua breakfast
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