Brandwave

Black Swan Lakeside Boutique Hotel vs Sudima Lake Rotorua:Which is more popular in New Zealand?

In October 2026, Sudima Lake Rotorua had more branded searches than Black Swan Lakeside Boutique Hotel among Rotorua hotels in New Zealand. Sudima Lake Rotorua had about 5,440 branded searches, while Black Swan Lakeside Boutique Hotel had 720. Sudima Lake Rotorua made up 16.6% of all Rotorua hotel searches we track, and Black Swan Lakeside Boutique Hotel accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, Black Swan Lakeside Boutique Hotel appeared in all three answers and Sudima Lake Rotorua in none.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Sudima Lake Rotorua, about 8 searches for every 1 for Black Swan Lakeside Boutique Hotel

Sudima Lake Rotorua 5.4K searchesBlack Swan Lakeside Boutique Hotel 720 searches

Who does AI mention more?

Black Swan Lakeside Boutique Hotel, mentioned in every answer we collected

Black Swan Lakeside Boutique Hotel in 3 of 3Sudima Lake Rotorua in 0 of 3

Who does AI recommend more?

Black Swan Lakeside Boutique Hotel, the only one of the two named

Black Swan Lakeside Boutique Hotel first in 3Sudima Lake Rotorua never named

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Black Swan Lakeside Boutique Hotel appeared in all three answers. Sudima Lake Rotorua did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Swan Lakeside Boutique Hotel or Sudima Lake Rotorua more popular in search?

This chart shows how often people search Google for Black Swan Lakeside Boutique Hotel and Sudima Lake Rotorua by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Black Swan Lakeside Boutique Hotel and Sudima Lake Rotorua among Rotorua hotels in New Zealand, by month

Share of searches by month for Sudima Lake Rotorua, Black Swan Lakeside Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Black Swan Lakeside Boutique Hotel and Sudima Lake Rotorua changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

2 changes

  1. In October 2026, Sudima Lake Rotorua overtook Novotel Rotorua Lakeside to rank 3rd among Rotorua hotels in New Zealand, with 16.6% of the searches.

  2. Estimated monthly branded searches for Black Swan Lakeside Boutique Hotel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

How are Black Swan Lakeside Boutique Hotel’s and Sudima Lake Rotorua’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Black Swan Lakeside Boutique Hotel’s and Sudima Lake Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Swan Lakeside Boutique Hotel

2 branded search terms

  • black swan lakeside boutique hotel
  • black swan lakeside boutique hotel rotorua

Sudima Lake Rotorua

2 branded search terms

  • sudima rotorua
  • sudima rotorua breakfast

How the Brand Demand Index is measured

Other head-to-heads among Rotorua hotels

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