Brandwave

Black Swan Lakeside Boutique Hotel vs Pullman Rotorua:Which is more popular in New Zealand?

In October 2026, Pullman Rotorua had more branded searches than Black Swan Lakeside Boutique Hotel among Rotorua hotels in New Zealand. Pullman Rotorua had about 5,730 branded searches, while Black Swan Lakeside Boutique Hotel had 720. Pullman Rotorua made up 17.5% of all Rotorua hotel searches we track, and Black Swan Lakeside Boutique Hotel accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about Rotorua hotels, both Black Swan Lakeside Boutique Hotel and Pullman Rotorua appeared in all three answers. Pullman Rotorua was mentioned before Black Swan Lakeside Boutique Hotel in two out of three answers.

Among Rotorua hotels in New Zealand in October 2026

Who do people search for more?

Pullman Rotorua, about 8 searches for every 1 for Black Swan Lakeside Boutique Hotel

Pullman Rotorua 5.7K searchesBlack Swan Lakeside Boutique Hotel 720 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Black Swan Lakeside Boutique Hotel in 3 of 3Pullman Rotorua in 3 of 3

Who does AI recommend more?

Pullman Rotorua, named ahead of Black Swan Lakeside Boutique Hotel in 2 of 3 answers

Pullman Rotorua first in 2Black Swan Lakeside Boutique Hotel first in 1

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Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Black Swan Lakeside Boutique Hotel and Pullman Rotorua showed up in all three answers. Pullman Rotorua was listed before Black Swan Lakeside Boutique Hotel in two of them.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Rotorua hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Swan Lakeside Boutique Hotel or Pullman Rotorua more popular in search?

This chart shows how often people search Google for Black Swan Lakeside Boutique Hotel and Pullman Rotorua by name. Each line represents a brand's share of searches for all nine Rotorua hotels we track, month by month, from searches in New Zealand.

Black Swan Lakeside Boutique Hotel and Pullman Rotorua among Rotorua hotels in New Zealand, by month

Share of searches by month for Pullman Rotorua, Black Swan Lakeside Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthMillennium Hotel RotoruaPullman RotoruaSudima Lake RotoruaNovotel Rotorua LakesideRegal Palms ResortRegent of RotoruaAura AccommodationPrince's Gate HotelBlack Swan Lakeside Boutique Hotel
Nov 202529.9%17.1%16.1%10.8%7.4%8.6%4.8%2.6%2.6%
Dec 202525.8%17.9%20.9%11.4%7.1%7.5%4.9%2.3%2.3%
Jan 202629%16.4%19.2%13%6.9%6.9%4.5%2.1%2.1%
Feb 202628.2%16.9%18.6%10.2%7.8%8.2%4.5%2.8%2.8%
Mar 202628.8%16.8%19.1%10.5%7.5%6.9%4.6%2.9%2.9%
Apr 202627.9%19.8%18.4%12.4%6%6.6%3.6%2.8%2.4%
May 202630.3%18%16.5%13.4%5.3%5.7%3.9%3.9%3%
Jun 202625.5%22.5%16.8%13.7%4.9%5.9%4%4%2.7%
Jul 202629.2%21.6%15.8%13%4.7%5.7%3.8%3.8%2.4%
Aug 202630.2%19.4%16.2%13.3%3.9%5.7%3.9%4.8%2.6%
Sep 202627.9%19.7%15.1%15.2%6.4%5.3%4.4%3.6%2.4%
Oct 202630.6%17.5%16.6%11.2%7.6%7.3%4%3.1%2.2%

How has branded search for Black Swan Lakeside Boutique Hotel and Pullman Rotorua changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Rotorua hotels in October 2026?

2 changes

  1. In October 2026, Pullman Rotorua lost share of searches among Rotorua hotels in New Zealand, from 19.7% to 17.5%.

  2. Estimated monthly branded searches for Black Swan Lakeside Boutique Hotel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in October 2026.

How are Black Swan Lakeside Boutique Hotel’s and Pullman Rotorua’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Black Swan Lakeside Boutique Hotel’s and Pullman Rotorua’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Swan Lakeside Boutique Hotel

2 branded search terms

  • black swan lakeside boutique hotel
  • black swan lakeside boutique hotel rotorua

Pullman Rotorua

6 branded search terms

  • pullman rotorua
  • pullman rotorua hotel
  • pullman rotorua parking
  • pullman rotorua restaurant
  • pullmanrotorua
  • the pullman rotorua

How the Brand Demand Index is measured

Other head-to-heads among Rotorua hotels

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