Rydges Wellington vs Sofitel Wellington:Which is more popular by branded search in New Zealand?
In August 2026, Rydges Wellington had more branded searches than Sofitel Wellington among wellington hotels in New Zealand. Rydges Wellington was estimated to have 17.4K branded searches compared to Sofitel Wellington’s 4.9K, and held a 33.6% Share of Search versus Sofitel Wellington’s 9.5%.
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Which is more popular in search, Rydges Wellington or Sofitel Wellington?
Compare the Wellington hotels visitors book for business, events and weekends away. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rydges Wellington, Sofitel Wellington. The figures are in the table below the chart.
View monthly share of search table
| Month | Rydges Wellington | InterContinental Wellington | QT Wellington | Naumi Hotel Wellington | Bolton Hotel | Sofitel Wellington |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 10.9% | 13.6% | 14.7% | 15.5% | 11.9% |
| Nov 2025 | 28.1% | 11.1% | 13.7% | 14.4% | 18.3% | 14.4% |
| Dec 2025 | 30.7% | 12.2% | 12.2% | 12.9% | 16.2% | 15.8% |
| Jan 2026 | 31% | 12.6% | 13.1% | 13.3% | 17% | 12.9% |
| Feb 2026 | 29.9% | 11.7% | 13.9% | 12.7% | 19.4% | 12.4% |
| Mar 2026 | 29.2% | 13.9% | 14.2% | 14.9% | 15.7% | 12% |
| Apr 2026 | 28.8% | 13.5% | 16.5% | 14.3% | 15.3% | 11.6% |
| May 2026 | 30.8% | 14.3% | 15.2% | 13% | 13.8% | 12.8% |
| Jun 2026 | 34.6% | 16.7% | 14.4% | 10.3% | 12.1% | 12% |
| Jul 2026 | 34% | 19.5% | 13.8% | 11.6% | 11.6% | 9.5% |
| Aug 2026 | 33.6% | 19.4% | 14% | 11.8% | 11.7% | 9.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rydges Wellington and Sofitel Wellington comparison changed over the last 12 months?
3 findings
- Rydges Wellington was ahead of Sofitel Wellington in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rydges Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 33.4% to 33.6%, and its estimated monthly branded searches moved from 17K to 17.4K.
- Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 11.9% to 9.5%, and its estimated monthly branded searches moved from 6.1K to 4.9K.
How did search popularity change for New Zealand wellington hotels in August 2026?
1 change
Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rydges Wellington’s and Sofitel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rydges Wellington
10 branded search terms
- parking near rydges wellington
- rydges wellington
- rydges wellington cbd
- rydges wellington central
- rydges wellington featherston
- rydges wellington featherston street pipitea wellington
- rydges wellington menu
- rydges wellington parking
- rydgeswellington
- the rydges wellington
Sofitel Wellington
7 branded search terms
- jardin grill sofitel wellington
- sofitel wellington
- sofitel wellington bolton street wellington central wellington
- sofitel wellington hotel
- sofitel wellington restaurant
- sofitel wellington review
- sofitelwellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.