Naumi Hotel Wellington vs Sofitel Wellington:Which is more popular by branded search in New Zealand?
In August 2026, Naumi Hotel Wellington had more branded searches than Sofitel Wellington among wellington hotels in New Zealand. Naumi Hotel Wellington was estimated to have 6.1K branded searches compared to Sofitel Wellington’s 4.9K, and held an 11.8% Share of Search versus Sofitel Wellington’s 9.5%.
Follow Naumi Hotel Wellington vs Sofitel Wellington and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Naumi Hotel Wellington or Sofitel Wellington?
Compare the Wellington hotels visitors book for business, events and weekends away. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naumi Hotel Wellington, Sofitel Wellington. The figures are in the table below the chart.
View monthly share of search table
| Month | Rydges Wellington | InterContinental Wellington | QT Wellington | Naumi Hotel Wellington | Bolton Hotel | Sofitel Wellington |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 10.9% | 13.6% | 14.7% | 15.5% | 11.9% |
| Nov 2025 | 28.1% | 11.1% | 13.7% | 14.4% | 18.3% | 14.4% |
| Dec 2025 | 30.7% | 12.2% | 12.2% | 12.9% | 16.2% | 15.8% |
| Jan 2026 | 31% | 12.6% | 13.1% | 13.3% | 17% | 12.9% |
| Feb 2026 | 29.9% | 11.7% | 13.9% | 12.7% | 19.4% | 12.4% |
| Mar 2026 | 29.2% | 13.9% | 14.2% | 14.9% | 15.7% | 12% |
| Apr 2026 | 28.8% | 13.5% | 16.5% | 14.3% | 15.3% | 11.6% |
| May 2026 | 30.8% | 14.3% | 15.2% | 13% | 13.8% | 12.8% |
| Jun 2026 | 34.6% | 16.7% | 14.4% | 10.3% | 12.1% | 12% |
| Jul 2026 | 34% | 19.5% | 13.8% | 11.6% | 11.6% | 9.5% |
| Aug 2026 | 33.6% | 19.4% | 14% | 11.8% | 11.7% | 9.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Naumi Hotel Wellington and Sofitel Wellington comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Sofitel Wellington took it in December 2025, Naumi Hotel Wellington took it in January 2026, Sofitel Wellington took it in June 2026, Naumi Hotel Wellington took it in July 2026.
- Across the 11 months ending August 2026, Naumi Hotel Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 14.7% to 11.8%, and its estimated monthly branded searches moved from 7.5K to 6.1K.
- Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 11.9% to 9.5%, and its estimated monthly branded searches moved from 6.1K to 4.9K.
How did search popularity change for New Zealand wellington hotels in August 2026?
2 changes
Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026.
Estimated monthly branded searches for Naumi Hotel Wellington in New Zealand fell 18.1% over 11 measured months, from 7.5K to 6.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Naumi Hotel Wellington’s and Sofitel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naumi Hotel Wellington
5 branded search terms
- hotel naumi wellington
- naumi hotel wellington
- naumi hotel wellington nz
- naumi wellington
- naumi wellington hotel
Sofitel Wellington
7 branded search terms
- jardin grill sofitel wellington
- sofitel wellington
- sofitel wellington bolton street wellington central wellington
- sofitel wellington hotel
- sofitel wellington restaurant
- sofitel wellington review
- sofitelwellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.