Brandwave

Sofitel Wellington vs The Intrepid Hotel:Which is more popular in New Zealand?

In October 2026, Sofitel Wellington had more branded searches than The Intrepid Hotel among Wellington hotels in New Zealand. Sofitel Wellington had about 5,640 branded searches, while The Intrepid Hotel had 1,050. Sofitel Wellington made up 11.9% of all Wellington hotel searches we track, and The Intrepid Hotel accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about Wellington hotels, The Intrepid Hotel appeared in two of the three answers and Sofitel Wellington in one. Sofitel Wellington and The Intrepid Hotel were each mentioned first in one of the two answers that named either.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

Sofitel Wellington, about 5 searches for every 1 for The Intrepid Hotel

Sofitel Wellington 5.6K searchesThe Intrepid Hotel 1.1K searches

Who does AI mention more?

The Intrepid Hotel, mentioned in 2 of 3 answers, Sofitel Wellington in 1

The Intrepid Hotel in 2 of 3Sofitel Wellington in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Sofitel Wellington first in 1The Intrepid Hotel first in 1

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Intrepid Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Sofitel Wellington was mentioned in one out of three: in one of the three ChatGPT answers. Sofitel Wellington and The Intrepid Hotel were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Sofitel Wellington or The Intrepid Hotel more popular in search?

This chart shows how often people search Google for Sofitel Wellington and The Intrepid Hotel by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

Sofitel Wellington and The Intrepid Hotel among Wellington hotels in New Zealand, by month

Share of searches by month for Sofitel Wellington, The Intrepid Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for Sofitel Wellington and The Intrepid Hotel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington hotels in October 2026?

1 change

  1. In October 2026, Sofitel Wellington gained share of searches among Wellington hotels in New Zealand, from 10.8% to 11.9%.

How are Sofitel Wellington’s and The Intrepid Hotel’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Sofitel Wellington’s and The Intrepid Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sofitel Wellington

4 branded search terms

  • sofitel wellington
  • sofitel wellington hotel
  • sofitel wellington restaurant
  • sofitelwellington

The Intrepid Hotel

2 branded search terms

  • intrepid hotel
  • the intrepid hotel

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

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