Brandwave

Naumi Hotel Wellington vs QT Wellington:Which is more popular in New Zealand?

In October 2026, Naumi Hotel Wellington and QT Wellington were level in searches among Wellington hotels in New Zealand, with an estimated 7.3K versus 7.1K branded searches, at 15.4% and 15% of the total. When we asked ChatGPT and Google AI Overviews about Wellington hotels, QT Wellington appeared in all three answers and Naumi Hotel Wellington in none.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

Naumi Hotel Wellington and QT Wellington are searched for about as often as each other.

Naumi Hotel Wellington 7.3K searchesQT Wellington 7.1K searches

Who does AI mention more?

QT Wellington, mentioned in every answer we collected

QT Wellington in 3 of 3Naumi Hotel Wellington in 0 of 3

Who does AI recommend more?

QT Wellington, the only one of the two named

QT Wellington first in 3Naumi Hotel Wellington never named

Follow Naumi Hotel Wellington vs QT Wellington and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, QT Wellington appeared in all three answers. Naumi Hotel Wellington did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Naumi Hotel Wellington or QT Wellington more popular in search?

This chart shows how often people search Google for Naumi Hotel Wellington and QT Wellington by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

Naumi Hotel Wellington and QT Wellington among Wellington hotels in New Zealand, by month

Share of searches by month for Naumi Hotel Wellington, QT Wellington. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for Naumi Hotel Wellington and QT Wellington changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: QT Wellington took it in February 2026, Naumi Hotel Wellington took it in March 2026, QT Wellington took it in April 2026, Naumi Hotel Wellington took it in September 2026.
  • Across the 12 months ending October 2026, Naumi Hotel Wellington’s share of searches among Wellington hotels in New Zealand moved from 14.7% to 15.4%, and its estimated monthly branded searches moved from 7.2K to 7.3K.
  • Across the 12 months ending October 2026, QT Wellington’s share of searches among Wellington hotels in New Zealand moved from 13.9% to 15%, and its estimated monthly branded searches moved from 6.8K to 7.1K.

How did search popularity change for New Zealand Wellington hotels in October 2026?

2 changes

  1. In October 2026, Naumi Hotel Wellington overtook InterContinental Wellington to rank 2nd among Wellington hotels in New Zealand, with 15.4% of the searches.

  2. In October 2026, QT Wellington overtook InterContinental Wellington to rank 3rd among Wellington hotels in New Zealand, with 15% of the searches.

How are Naumi Hotel Wellington’s and QT Wellington’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Naumi Hotel Wellington’s and QT Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naumi Hotel Wellington

4 branded search terms

  • hotel naumi wellington
  • naumi hotel wellington
  • naumi wellington
  • naumi wellington hotel

QT Wellington

6 branded search terms

  • hotel qt wellington
  • qt wellington
  • qt wellington breakfast
  • qt wellington pool
  • qt wellington restaurant
  • qtwellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free