Brandwave

Rydges Wellington vs Sofitel Wellington:Which is more popular in New Zealand?

In October 2026, Rydges Wellington had more branded searches than Sofitel Wellington among Wellington hotels in New Zealand. Rydges Wellington had about 13,500 branded searches, while Sofitel Wellington had 5,640. Rydges Wellington made up 28.5% of all Wellington hotel searches we track, and Sofitel Wellington accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about Wellington hotels, Sofitel Wellington appeared in one of the three answers and Rydges Wellington in none.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

Rydges Wellington, about 2 searches for every 1 for Sofitel Wellington

Rydges Wellington 13.5K searchesSofitel Wellington 5.6K searches

Who does AI mention more?

Sofitel Wellington, mentioned in 1 of 3 answers, Rydges Wellington in 0

Sofitel Wellington in 1 of 3Rydges Wellington in 0 of 3

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Sofitel Wellington was mentioned in one out of three: in one of the three ChatGPT answers. Rydges Wellington did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Rydges Wellington or Sofitel Wellington more popular in search?

This chart shows how often people search Google for Rydges Wellington and Sofitel Wellington by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

Rydges Wellington and Sofitel Wellington among Wellington hotels in New Zealand, by month

Share of searches by month for Rydges Wellington, Sofitel Wellington. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for Rydges Wellington and Sofitel Wellington changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington hotels in October 2026?

2 changes

  1. In October 2026, Sofitel Wellington gained share of searches among Wellington hotels in New Zealand, from 10.8% to 11.9%.

  2. In October 2026, Rydges Wellington lost share of searches among Wellington hotels in New Zealand, from 31.6% to 28.5%.

How are Rydges Wellington’s and Sofitel Wellington’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Rydges Wellington’s and Sofitel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rydges Wellington

8 branded search terms

  • rydges wellington
  • rydges wellington cbd
  • rydges wellington central
  • rydges wellington featherston
  • rydges wellington menu
  • rydges wellington parking
  • rydgeswellington
  • the rydges wellington

Sofitel Wellington

4 branded search terms

  • sofitel wellington
  • sofitel wellington hotel
  • sofitel wellington restaurant
  • sofitelwellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

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