Brandwave

InterContinental Wellington vs Naumi Hotel Wellington:Which is more popular in New Zealand?

In October 2026, Naumi Hotel Wellington had more branded searches than InterContinental Wellington among Wellington hotels in New Zealand. Naumi Hotel Wellington had about 7,300 branded searches, while InterContinental Wellington had 6,740. Naumi Hotel Wellington made up 15.4% of all Wellington hotel searches we track, and InterContinental Wellington accounted for 14.2%. When we asked ChatGPT and Google AI Overviews about Wellington hotels, InterContinental Wellington appeared in all three answers and Naumi Hotel Wellington in none.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

Naumi Hotel Wellington, about 8% more searches than InterContinental Wellington

Naumi Hotel Wellington 7.3K searchesInterContinental Wellington 6.7K searches

Who does AI mention more?

InterContinental Wellington, mentioned in every answer we collected

InterContinental Wellington in 3 of 3Naumi Hotel Wellington in 0 of 3

Who does AI recommend more?

InterContinental Wellington, the only one of the two named

InterContinental Wellington first in 3Naumi Hotel Wellington never named

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, InterContinental Wellington appeared in all three answers. Naumi Hotel Wellington did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is InterContinental Wellington or Naumi Hotel Wellington more popular in search?

This chart shows how often people search Google for InterContinental Wellington and Naumi Hotel Wellington by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

InterContinental Wellington and Naumi Hotel Wellington among Wellington hotels in New Zealand, by month

Share of searches by month for Naumi Hotel Wellington, InterContinental Wellington. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for InterContinental Wellington and Naumi Hotel Wellington changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington hotels in October 2026?

3 changes

  1. In October 2026, Naumi Hotel Wellington overtook InterContinental Wellington to rank 2nd among Wellington hotels in New Zealand, with 15.4% of the searches.

  2. In October 2026, QT Wellington overtook InterContinental Wellington to rank 3rd among Wellington hotels in New Zealand, with 15% of the searches.

  3. In October 2026, InterContinental Wellington lost share of searches among Wellington hotels in New Zealand, from 15.9% to 14.2%.

How are InterContinental Wellington’s and Naumi Hotel Wellington’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using InterContinental Wellington’s and Naumi Hotel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

InterContinental Wellington

3 branded search terms

  • intercontinental wellington pool
  • intercontinentalwellington
  • the intercontinental wellington

Naumi Hotel Wellington

4 branded search terms

  • hotel naumi wellington
  • naumi hotel wellington
  • naumi wellington
  • naumi wellington hotel

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

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