Brandwave

InterContinental Wellington vs Ohtel:Which is more popular in New Zealand?

In October 2026, InterContinental Wellington had more branded searches than Ohtel among Wellington hotels in New Zealand. InterContinental Wellington had about 6,740 branded searches, while Ohtel had 1,300. InterContinental Wellington made up 14.2% of all Wellington hotel searches we track, and Ohtel accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about Wellington hotels, both InterContinental Wellington and Ohtel appeared in all three answers. Ohtel was mentioned before InterContinental Wellington in every answer.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

InterContinental Wellington, about 5 searches for every 1 for Ohtel

InterContinental Wellington 6.7K searchesOhtel 1.3K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

InterContinental Wellington in 3 of 3Ohtel in 3 of 3

Who does AI recommend more?

Ohtel, named ahead of InterContinental Wellington in every answer

Ohtel first in 3InterContinental Wellington never first

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, both InterContinental Wellington and Ohtel showed up in all three answers. Ohtel was listed before InterContinental Wellington in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is InterContinental Wellington or Ohtel more popular in search?

This chart shows how often people search Google for InterContinental Wellington and Ohtel by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

InterContinental Wellington and Ohtel among Wellington hotels in New Zealand, by month

Share of searches by month for InterContinental Wellington, Ohtel. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for InterContinental Wellington and Ohtel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington hotels in October 2026?

3 changes

  1. In October 2026, Naumi Hotel Wellington overtook InterContinental Wellington to rank 2nd among Wellington hotels in New Zealand, with 15.4% of the searches.

  2. In October 2026, QT Wellington overtook InterContinental Wellington to rank 3rd among Wellington hotels in New Zealand, with 15% of the searches.

  3. In October 2026, InterContinental Wellington lost share of searches among Wellington hotels in New Zealand, from 15.9% to 14.2%.

How are InterContinental Wellington’s and Ohtel’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using InterContinental Wellington’s and Ohtel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

InterContinental Wellington

3 branded search terms

  • intercontinental wellington pool
  • intercontinentalwellington
  • the intercontinental wellington

Ohtel

2 branded search terms

  • ohtel
  • ohtel wellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

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