Brandwave

Naumi Hotel Wellington vs Ohtel:Which is more popular in New Zealand?

In October 2026, Naumi Hotel Wellington had more branded searches than Ohtel among Wellington hotels in New Zealand. Naumi Hotel Wellington had about 7,300 branded searches, while Ohtel had 1,300. Naumi Hotel Wellington made up 15.4% of all Wellington hotel searches we track, and Ohtel accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about Wellington hotels, Ohtel appeared in all three answers and Naumi Hotel Wellington in none.

Among Wellington hotels in New Zealand in October 2026

Who do people search for more?

Naumi Hotel Wellington, about 6 searches for every 1 for Ohtel

Naumi Hotel Wellington 7.3K searchesOhtel 1.3K searches

Who does AI mention more?

Ohtel, mentioned in every answer we collected

Ohtel in 3 of 3Naumi Hotel Wellington in 0 of 3

Who does AI recommend more?

Ohtel, the only one of the two named

Ohtel first in 3Naumi Hotel Wellington never named

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Top Wellington hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Ohtel appeared in all three answers. Naumi Hotel Wellington did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ohtel1st
  2. QT Wellington2nd
  3. InterContinental Wellington3rd
  4. The Intrepid Hotel4th
  5. Sofitel Wellington5th
  6. Rydges Wellington–
  7. Naumi Hotel Wellington–
  8. Bolton Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Wellington hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Naumi Hotel Wellington or Ohtel more popular in search?

This chart shows how often people search Google for Naumi Hotel Wellington and Ohtel by name. Each line represents a brand's share of searches for all eight Wellington hotels we track, month by month, from searches in New Zealand.

Naumi Hotel Wellington and Ohtel among Wellington hotels in New Zealand, by month

Share of searches by month for Naumi Hotel Wellington, Ohtel. The figures are in the table below the chart.

View monthly share of searches table
MonthRydges WellingtonNaumi Hotel WellingtonQT WellingtonInterContinental WellingtonSofitel WellingtonBolton HotelOhtelThe Intrepid Hotel
Nov 202527.4%14.7%13.9%11.2%13.9%14%2.7%2.1%
Dec 202529.6%13%12.1%12.2%15.1%12.4%3.5%2.2%
Jan 202630.2%13.4%13.1%12.4%12.5%12.8%3%2.7%
Feb 202628.7%12.9%14.1%11.8%11.9%14.8%3.3%2.5%
Mar 202628.3%15%14.1%14%11.5%11.9%3.2%2%
Apr 202627.6%14.3%16.6%13.6%11.2%11.6%3.2%2%
May 202629.7%13.2%15.3%14.6%12.1%10.2%2.8%2.3%
Jun 202633.7%10.5%14.5%16.9%11.5%8%2.7%2.2%
Jul 202632.9%11.8%14%19.9%9%7.6%2.6%2.2%
Aug 202632.4%11.7%14%19.7%9%7.7%3.1%2.4%
Sep 202631.6%14.4%13.7%15.9%10.8%9.1%2.5%2.1%
Oct 202628.5%15.4%15%14.2%11.9%10%2.7%2.2%

How has branded search for Naumi Hotel Wellington and Ohtel changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington hotels in October 2026?

1 change

  1. In October 2026, Naumi Hotel Wellington overtook InterContinental Wellington to rank 2nd among Wellington hotels in New Zealand, with 15.4% of the searches.

How are Naumi Hotel Wellington’s and Ohtel’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Naumi Hotel Wellington’s and Ohtel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naumi Hotel Wellington

4 branded search terms

  • hotel naumi wellington
  • naumi hotel wellington
  • naumi wellington
  • naumi wellington hotel

Ohtel

2 branded search terms

  • ohtel
  • ohtel wellington

How the Brand Demand Index is measured

Other head-to-heads among Wellington hotels

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