Bolton Hotel vs QT Wellington:Which is more popular by branded search in New Zealand?
In August 2026, QT Wellington had more branded searches than Bolton Hotel among wellington hotels in New Zealand. QT Wellington was estimated to have 7.3K branded searches compared to Bolton Hotel’s 6.1K, and held a 14% Share of Search versus Bolton Hotel’s 11.7%.
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Which is more popular in search, Bolton Hotel or QT Wellington?
Compare the Wellington hotels visitors book for business, events and weekends away. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for QT Wellington, Bolton Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Rydges Wellington | InterContinental Wellington | QT Wellington | Naumi Hotel Wellington | Bolton Hotel | Sofitel Wellington |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.4% | 10.9% | 13.6% | 14.7% | 15.5% | 11.9% |
| Nov 2025 | 28.1% | 11.1% | 13.7% | 14.4% | 18.3% | 14.4% |
| Dec 2025 | 30.7% | 12.2% | 12.2% | 12.9% | 16.2% | 15.8% |
| Jan 2026 | 31% | 12.6% | 13.1% | 13.3% | 17% | 12.9% |
| Feb 2026 | 29.9% | 11.7% | 13.9% | 12.7% | 19.4% | 12.4% |
| Mar 2026 | 29.2% | 13.9% | 14.2% | 14.9% | 15.7% | 12% |
| Apr 2026 | 28.8% | 13.5% | 16.5% | 14.3% | 15.3% | 11.6% |
| May 2026 | 30.8% | 14.3% | 15.2% | 13% | 13.8% | 12.8% |
| Jun 2026 | 34.6% | 16.7% | 14.4% | 10.3% | 12.1% | 12% |
| Jul 2026 | 34% | 19.5% | 13.8% | 11.6% | 11.6% | 9.5% |
| Aug 2026 | 33.6% | 19.4% | 14% | 11.8% | 11.7% | 9.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bolton Hotel and QT Wellington comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: QT Wellington took it in April 2026.
- Across the 11 months ending August 2026, Bolton Hotel’s estimated Share of Search among wellington hotels in New Zealand moved from 15.5% to 11.7%, and its estimated monthly branded searches moved from 7.9K to 6.1K.
- Across the 11 months ending August 2026, QT Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 13.6% to 14%, and its estimated monthly branded searches moved from 6.9K to 7.3K.
How did search popularity change for New Zealand wellington hotels in August 2026?
1 change

Estimated monthly branded searches for Bolton Hotel in New Zealand fell 22.8% over 11 measured months, from 7.9K to 6.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bolton Hotel’s and QT Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bolton Hotel
7 branded search terms
- artisan at bolton hotel
- bolton hotel
- bolton hotel near me
- bolton hotel nz
- boltonhotel
- boltonhotel co nz
- the bolton hotel
QT Wellington
9 branded search terms
- hotel qt wellington
- qt wellington
- qt wellington breakfast
- qt wellington new zealand
- qt wellington pool
- qt wellington restaurant
- qt wellington reviews
- qt wellington wellington hotel
- qtwellington

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