Brandwave

Eichardt's Private Hotel vs Sofitel Queenstown:Which is more popular by branded search in New Zealand?

In August 2026, Eichardt's Private Hotel had more branded searches than Sofitel Queenstown among queenstown hotels in New Zealand. Eichardt's Private Hotel was estimated to have 5.4K branded searches compared to Sofitel Queenstown’s 4K, and held an 8.4% Share of Search versus Sofitel Queenstown’s 6.3%.

Share of Search among queenstown hotels in New Zealand in August 2026Which is more popular in search, Eichardt's Private Hotel or Sofitel Queenstown?
Eichardt's Private Hotel8.4%5.4K searches
vs
Sofitel Queenstown6.3%4K searches
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Which is more popular in search, Eichardt's Private Hotel or Sofitel Queenstown?

Compare the Queenstown hotels and resorts visitors book for lake, ski and wedding stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eichardt's Private Hotel and Sofitel Queenstown among queenstown hotels in New Zealand, by month

Share of Search by month for Eichardt's Private Hotel, Sofitel Queenstown. The figures are in the table below the chart.

View monthly share of search table
MonthHilton Queenstown Resort & SpaQT QueenstownNovotel Queenstown LakesideMillbrook ResortThe Rees HotelKamana LakehouseEichardt's Private HotelSofitel Queenstown
Oct 202519.8%8.1%19.6%15.9%9.8%10.4%9.4%7.1%
Nov 202521.7%7%17%16.6%10.8%10.9%9.1%6.9%
Dec 202520.7%8.1%20%13.3%11.8%10.3%9.8%6%
Jan 202622.1%7.8%19.4%15.3%9.9%9.9%9.3%6.2%
Feb 202618.1%8.7%17.4%20.5%9.6%9%10.2%6.4%
Mar 202620.2%11.1%18.1%14.6%10.1%9.4%9.2%7.3%
Apr 202619.9%13.3%17.3%14.1%7.9%9.3%10.2%8%
May 202622.7%13.8%18.2%12.1%7.4%9.6%8%8.3%
Jun 202623.5%14.4%18.7%10.4%6.8%10.1%8.3%7.8%
Jul 202621.6%12.7%16.5%11.1%10.2%8.8%11.4%7.6%
Aug 202621.5%18.8%13.5%13.4%9.4%8.7%8.4%6.3%
Sep 2026————————

How has the Eichardt's Private Hotel and Sofitel Queenstown comparison changed over the last 12 months?

How did search popularity change for New Zealand queenstown hotels in August 2026?

  1. In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%.

  2. In August 2026, Eichardt's Private Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 11.4% to 8.4%.

  3. In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Eichardt's Private Hotel’s and Sofitel Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eichardt's Private Hotel

5 branded search terms

  • eichardt's private hotel
  • eichardts
  • eichardts bar
  • eichardts com
  • the grille by eichardts

Sofitel Queenstown

4 branded search terms

  • sofitel queenstown
  • sofitel queenstown hotel & spa
  • sofitel queenstown reviews
  • sofitelqueenstown

How the Brand Demand Index is measured

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