Brandwave

Millbrook Resort vs Queenstown Park Boutique Hotel:Which is more popular?

In September 2026, Millbrook Resort had more branded searches than Queenstown Park Boutique Hotel among Queenstown hotels in New Zealand. Millbrook Resort had about 7,060 branded searches, while Queenstown Park Boutique Hotel had 1,300. Millbrook Resort made up 15.1% of all Queenstown hotel searches we track, and Queenstown Park Boutique Hotel accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, Queenstown Park Boutique Hotel appeared in two of the three answers and Millbrook Resort in none.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

Millbrook Resort, about 5 searches for every 1 for Queenstown Park Boutique Hotel

Millbrook Resort 7.1K searchesQueenstown Park Boutique Hotel 1.3K searches

Who does AI mention more?

Queenstown Park Boutique Hotel, mentioned in 2 of 3 answers, Millbrook Resort in 0

Queenstown Park Boutique Hotel in 2 of 3Millbrook Resort in 0 of 3

Who does AI recommend more?

Queenstown Park Boutique Hotel, the only one of the two named

Queenstown Park Boutique Hotel first in 2Millbrook Resort never named

Follow Millbrook Resort vs Queenstown Park Boutique Hotel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Queenstown Park Boutique Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Millbrook Resort did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Millbrook Resort or Queenstown Park Boutique Hotel more popular in search?

This chart shows how often people search Google for Millbrook Resort and Queenstown Park Boutique Hotel by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Millbrook Resort and Queenstown Park Boutique Hotel among Queenstown hotels in New Zealand, by month

Share of searches by month for Millbrook Resort, Queenstown Park Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Millbrook Resort and Queenstown Park Boutique Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

3 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.

  3. In September 2026, Queenstown Park Boutique Hotel fell from 8th to 9th among Queenstown hotels in New Zealand.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Millbrook Resort’s and Queenstown Park Boutique Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Millbrook Resort

5 branded search terms

  • millbrook resort
  • millbrook resort accommodation
  • millbrook resort golf
  • millbrook resort spa
  • millbrookresort

Queenstown Park Boutique Hotel

1 branded search term

  • queenstown park boutique hotel

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free