Brandwave

Matakauri Lodge vs Millbrook Resort:Which is more popular?

In September 2026, Millbrook Resort had more branded searches than Matakauri Lodge among Queenstown hotels in New Zealand. Millbrook Resort had about 7,060 branded searches, while Matakauri Lodge had 590. Millbrook Resort made up 15.1% of all Queenstown hotel searches we track, and Matakauri Lodge accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, Matakauri Lodge appeared in two of the three answers and Millbrook Resort in none.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

Millbrook Resort, about 12 searches for every 1 for Matakauri Lodge

Millbrook Resort 7.1K searchesMatakauri Lodge 590 searches

Who does AI mention more?

Matakauri Lodge, mentioned in 2 of 3 answers, Millbrook Resort in 0

Matakauri Lodge in 2 of 3Millbrook Resort in 0 of 3

Who does AI recommend more?

Matakauri Lodge, the only one of the two named

Matakauri Lodge first in 2Millbrook Resort never named

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Matakauri Lodge was mentioned in two out of three: in two of the three ChatGPT answers. Millbrook Resort did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Matakauri Lodge or Millbrook Resort more popular in search?

This chart shows how often people search Google for Matakauri Lodge and Millbrook Resort by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Matakauri Lodge and Millbrook Resort among Queenstown hotels in New Zealand, by month

Share of searches by month for Millbrook Resort, Matakauri Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Matakauri Lodge and Millbrook Resort comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

3 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, Millbrook Resort lost share of searches among Queenstown hotels in New Zealand, from 15.8% to 15.1%.

  3. Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Matakauri Lodge’s and Millbrook Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matakauri Lodge

1 branded search term

  • matakauri

Millbrook Resort

5 branded search terms

  • millbrook resort
  • millbrook resort accommodation
  • millbrook resort golf
  • millbrook resort spa
  • millbrookresort

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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