How popular isHilton Lake Taupō in search?
In August 2026, there were an estimated 8.5K branded searches for Hilton Lake Taupō in New Zealand which held steady over the last 11 months. Hilton Lake Taupō holds 32.4% estimated Share of Search among New Zealand taupō hotels and resorts and is ranked 1st of 5 competitors for search popularity.
Hilton Lake Taupō32.4%
Wairakei Resort31.9%
Millennium Hotel & Resort Manuels Taupō14.2%
Huka Lodge12.2%
Suncourt Hotel9.3%
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Which taupō hotels and resorts compete with Hilton Lake Taupō?
Share of Search by month for Hilton Lake Taupō, Wairakei Resort, Millennium Hotel & Resort Manuels Taupō, Huka Lodge, Suncourt Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Hilton Lake Taupō | Wairakei Resort | Millennium Hotel & Resort Manuels Taupō | Huka Lodge | Suncourt Hotel |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 34% | 8.7% | 20.1% | 8.2% |
| Nov 2025 | 31.5% | 31.1% | 11.2% | 17.3% | 8.9% |
| Dec 2025 | 26% | 39.1% | 11.5% | 14.4% | 9% |
| Jan 2026 | 29.1% | 35.7% | 8.7% | 16.3% | 10.2% |
| Feb 2026 | 29.4% | 35.7% | 8.8% | 16.1% | 10.1% |
| Mar 2026 | 35.1% | 35.1% | 6.9% | 13% | 9.9% |
| Apr 2026 | 31.7% | 38.1% | 7.6% | 11.7% | 10.8% |
| May 2026 | 35.5% | 35% | 8.3% | 11.1% | 10% |
| Jun 2026 | 33.5% | 35.3% | 11.7% | 10.1% | 9.4% |
| Jul 2026 | 29.6% | 40.8% | 10.5% | 8.9% | 10.2% |
| Aug 2026 | 32.4% | 31.9% | 14.2% | 12.2% | 9.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.4% | 8.5K | -0.93% | +2.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.9% | 8.4K | -29.3% | -8.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.2% | 3.7K | +21.8% | +3.7 points | |
| 4, moved from 5th to 4th | 12.2% | 3.2K | +23.5% | +3.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.3% | 2.5K | -17.5% | -0.9 pointsmoved from 4th to 5th |
32.4%
moved from 2nd to 1st · 8.5K estimated branded searches · -0.93% vs prior month · +2.8 points
31.9%
moved from 1st to 2nd · 8.4K estimated branded searches · -29.3% vs prior month · -8.9 points
held 3rd · 3.7K estimated branded searches · +21.8% vs prior month · +3.7 points
12.2%
moved from 5th to 4th · 3.2K estimated branded searches · +23.5% vs prior month · +3.3 points
9.3%
moved from 4th to 5th · 2.5K estimated branded searches · -17.5% vs prior month · -0.9 points
Compare search popularity between Hilton Lake Taupō and its closest rivals
- Hilton Lake Taupō vs Wairakei Resort: compare search popularity
- Hilton Lake Taupō vs Millennium Hotel & Resort Manuels Taupō: compare search popularity
- Hilton Lake Taupō vs Huka Lodge: compare search popularity
- Hilton Lake Taupō vs Suncourt Hotel: compare search popularity
- Compare Hilton Lake Taupō with any brand
How has branded search demand for Hilton Lake Taupō changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hilton Lake Taupō in New Zealand held steady at 8.5K.
- Across the 11 months ending August 2026, Hilton Lake Taupō’s estimated Share of Search among taupō hotels and resorts in New Zealand increased from 29% to 32.4%.
- Across the 11 months ending August 2026, Hilton Lake Taupō’s estimated Share of Search among taupō hotels and resorts in New Zealand peaked at 35.5% in May 2026 and was lowest at 26% in December 2025.
- Across the 11 months ending August 2026, Hilton Lake Taupō rose from 2nd to 1st among taupō hotels and resorts in New Zealand.
How did search popularity change for New Zealand taupō hotels and resorts in August 2026?
5 changes
In August 2026, Hilton Lake Taupō overtook Wairakei Resort to take the highest estimated Share of Search among taupō hotels and resorts in New Zealand, at 32.4%.
In August 2026, Huka Lodge overtook Suncourt Hotel to rank 4th among taupō hotels and resorts in New Zealand, at 12.2%.
In August 2026, Millennium Hotel & Resort Manuels Taupō gained estimated Share of Search among taupō hotels and resorts in New Zealand, from 10.5% to 14.2%.
In August 2026, Wairakei Resort lost estimated Share of Search among taupō hotels and resorts in New Zealand, from 40.8% to 31.9%.
In August 2026, Suncourt Hotel lost estimated Share of Search among taupō hotels and resorts in New Zealand, from 10.2% to 9.3%.
How is Hilton Lake Taupō measured?
Brandwave collects information about searches that people make online using Hilton Lake Taupō’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hilton lake taupo napier road hilltop taupo
- hilton taupo
- hilton taupo deals
- the hilton taupo
Who owns Hilton Lake Taupō?
Hilton Lake Taupō is owned by Hilton. Brandwave also tracks Hilton, Hilton Fiji Beach Resort & Spa and Hilton Queenstown Resort & Spa, owned by the same company, in New Zealand.
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Is Hilton Lake Taupō your brand?
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