Brandwave

Hilton Lake Taupō vs The Reef Resort:Which is more popular?

In September 2026, Hilton Lake Taupō had more branded searches than The Reef Resort among Taupō hotels and resorts in New Zealand. Hilton Lake Taupō had about 8,490 branded searches, while The Reef Resort had 720. Hilton Lake Taupō made up 42.6% of all Taupō hotels and resort searches we track, and The Reef Resort accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about Taupō hotels and resorts, Hilton Lake Taupō and The Reef Resort each appeared in two of the three answers. Hilton Lake Taupō was mentioned before The Reef Resort in two out of three answers.

Among Taupō hotels and resorts in New Zealand in September 2026

Who do people search for more?

Hilton Lake Taupō, about 12 searches for every 1 for The Reef Resort

Hilton Lake Taupō 8.5K searchesThe Reef Resort 720 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Hilton Lake Taupō in 2 of 3The Reef Resort in 2 of 3

Who does AI recommend more?

Hilton Lake Taupō, named ahead of The Reef Resort in 2 of 3 answers

Hilton Lake Taupō first in 2The Reef Resort first in 1

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Top Taupō hotels and resorts in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hilton Lake Taupō and The Reef Resort were each mentioned in two out of three: in two of the three ChatGPT answers. Hilton Lake Taupō was listed before The Reef Resort in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Millennium Hotel & Resort Manuels Taupō1st
  2. Hilton Lake Taupō2nd
  3. Gables Lakefront Motel3rd
  4. Huka Lodge4th
  5. The Reef Resort5th
  6. Acacia Cliffs Lodge5th
  7. Wairakei Resort–
  8. Suncourt Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō hotels and resorts

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hilton Lake Taupō or The Reef Resort more popular in search?

This chart shows how often people search Google for Hilton Lake Taupō and The Reef Resort by name. Each line represents a brand's share of searches for all eight Taupō hotels and resorts we track, month by month, from searches in New Zealand.

Hilton Lake Taupō and The Reef Resort among Taupō hotels and resorts in New Zealand, by month

Share of searches by month for Hilton Lake Taupō, The Reef Resort. The figures are in the table below the chart.

View monthly share of searches table
MonthHilton Lake TaupōMillennium Hotel & Resort Manuels TaupōWairakei ResortSuncourt HotelGables Lakefront MotelThe Reef ResortAcacia Cliffs LodgeHuka Lodge
Oct 202543.9%13.3%23.9%12.5%0.89%3.8%1.7%0.1%
Nov 202545.7%16.5%16.3%13%0.76%5.4%2.1%0.11%
Dec 202540.2%17.9%21.9%13.9%0.53%4.2%1.2%0.1%
Jan 202644.4%13.4%19.8%15.5%0.73%4.3%1.7%0.04%
Feb 202644.2%13.5%19.7%15.2%0.58%4.6%2%0.1%
Mar 202649.4%9.8%17.9%13.9%2.8%4.2%1.9%0.1%
Apr 202645.5%11.1%19.9%15.5%2.6%3.2%2.1%0.11%
May 202649.4%11.7%17.6%14%2.3%3.4%1.5%0.17%
Jun 202644.9%15.9%19.4%12.6%3.1%3.1%0.89%0.1%
Jul 202643%15.4%18.8%14.5%3.6%3.6%1.1%0.1%
Aug 202644.3%19.5%15.6%12.5%3.8%3.1%1.1%0.1%
Sep 202642.6%18.9%15%14.5%3.6%3.6%1.6%0.1%

How has the Hilton Lake Taupō and The Reef Resort comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Taupō hotels and resorts in September 2026?

2 changes

  1. In September 2026, The Reef Resort gained share of searches among Taupō hotels and resorts in New Zealand, from 3.1% to 3.6%.

  2. In September 2026, Hilton Lake Taupō lost share of searches among Taupō hotels and resorts in New Zealand, from 44.3% to 42.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hilton Lake Taupō’s and The Reef Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hilton Lake Taupō

2 branded search terms

  • hilton taupo
  • the hilton taupo

The Reef Resort

1 branded search term

  • the reef resort

How the Brand Demand Index is measured

Other head-to-heads among Taupō hotels and resorts

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