How popular isHuka Lodge?
In September 2026, people searched for Huka Lodge by name about 3,690 times in New Zealand, a 32.5% decrease from the previous year. These searches made up 0.1% of all New Zealand Taupō hotels and resort searches, placing Huka Lodge eighth out of eight resorts. When we asked both ChatGPT and Google AI Overviews about Taupō hotels and resorts, Huka Lodge appeared in two of the three answers and was the fourth most recommended of the eight.
Huka Lodge is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.
Hilton Lake TaupōShare of searches 42.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Millennium Hotel & Resort Manuels TaupōShare of searches 18.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Wairakei ResortShare of searches 15%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Suncourt HotelShare of searches 14.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Huka LodgeShare of searches 0.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
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Top Taupō hotels and resorts in ChatGPT and Google AI Overviews
In three ChatGPT questions, Huka Lodge was mentioned in two out of three: in two of the three ChatGPT answers. Huka Lodge is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Millennium Hotel & Resort Manuels Taupō3 of 3Named in 3 of 3 ChatGPT answers
- Hilton Lake Taupō2 of 3Named in 2 of 3 ChatGPT answers
- Gables Lakefront Motel2 of 3Named in 2 of 3 ChatGPT answers
- The Reef Resort2 of 3Named in 2 of 3 ChatGPT answers
- Acacia Cliffs Lodge2 of 3Named in 2 of 3 ChatGPT answers
- Huka Lodge2 of 3Named in 2 of 3 ChatGPT answers
- Wairakei Resort0 of 3Named in 0 of 3 ChatGPT answers
- Suncourt Hotel0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Taupō hotels and resorts
3 answers
Asked ChatGPT
“Which hotel should I book in Taupō, New Zealand?”
Asked ChatGPT
“What are the best hotels in Taupō, New Zealand?”
Asked ChatGPT
“What's the best hotel in Taupō, New Zealand for a lake stay?”
Searched Google, AI Overview
“taupo hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“taupo resorts”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Taupō hotels and resorts compete with Huka Lodge?
Share of searches by month for Hilton Lake Taupō, Millennium Hotel & Resort Manuels Taupō, Wairakei Resort, Suncourt Hotel, Gables Lakefront Motel, The Reef Resort, Huka Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hilton Lake Taupō | Millennium Hotel & Resort Manuels Taupō | Wairakei Resort | Suncourt Hotel | Gables Lakefront Motel | The Reef Resort | Acacia Cliffs Lodge | Huka Lodge |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 13.3% | 23.9% | 12.5% | 0.89% | 3.8% | 1.7% | 0.1% |
| Nov 2025 | 45.7% | 16.5% | 16.3% | 13% | 0.76% | 5.4% | 2.1% | 0.11% |
| Dec 2025 | 40.2% | 17.9% | 21.9% | 13.9% | 0.53% | 4.2% | 1.2% | 0.1% |
| Jan 2026 | 44.4% | 13.4% | 19.8% | 15.5% | 0.73% | 4.3% | 1.7% | 0.04% |
| Feb 2026 | 44.2% | 13.5% | 19.7% | 15.2% | 0.58% | 4.6% | 2% | 0.1% |
| Mar 2026 | 49.4% | 9.8% | 17.9% | 13.9% | 2.8% | 4.2% | 1.9% | 0.1% |
| Apr 2026 | 45.5% | 11.1% | 19.9% | 15.5% | 2.6% | 3.2% | 2.1% | 0.11% |
| May 2026 | 49.4% | 11.7% | 17.6% | 14% | 2.3% | 3.4% | 1.5% | 0.17% |
| Jun 2026 | 44.9% | 15.9% | 19.4% | 12.6% | 3.1% | 3.1% | 0.89% | 0.1% |
| Jul 2026 | 43% | 15.4% | 18.8% | 14.5% | 3.6% | 3.6% | 1.1% | 0.1% |
| Aug 2026 | 44.3% | 19.5% | 15.6% | 12.5% | 3.8% | 3.1% | 1.1% | 0.1% |
| Sep 2026 | 42.6% | 18.9% | 15% | 14.5% | 3.6% | 3.6% | 1.6% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 8.5K | 0% | -1.7 points | |
| 2, held 2nd | 18.9% | 3.8K | +0.8% | -0.6 points | |
| 3, held 3rd | 15% | 3K | +0.33% | -0.6 points | |
| 4, held 4th | 14.5% | 2.9K | +20.8% | +2 points | |
| 5, held 5th | 3.6% | 720 | 0% | -0.1 points | |
| 6, held 6th | 3.6% | 720 | +22% | +0.5 points | |
| 7, held 7th | 1.6% | 320 | +52.4% | +0.5 points | |
| 8, held 8th | 0.1% | 20 | 0% | 0 points |
42.6%
Held 1st. 8.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
Held 2nd. 3.8K estimated branded searches, +0.8% vs prior month. Share -0.6 points.
15%
Held 3rd. 3K estimated branded searches, +0.33% vs prior month. Share -0.6 points.
14.5%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +2 points.
3.6%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
3.6%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.
1.6%
Held 7th. 320 estimated branded searches, +52.4% vs prior month. Share +0.5 points.
0.1%
Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Huka Lodge and its closest rivals
Every comparison with Huka Lodge
5 comparisons
How has branded search demand for Huka Lodge changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Huka Lodge in New Zealand fell from 5.5K to 3.7K.
- Across the 12 months ending September 2026, Huka Lodge’s share of searches among Taupō hotels and resorts in New Zealand held steady at 0.1%.
How did search popularity change for New Zealand Taupō hotels and resorts in September 2026?
6 changes
In September 2026, Suncourt Hotel gained share of searches among Taupō hotels and resorts in New Zealand, from 12.5% to 14.5%.
In September 2026, The Reef Resort gained share of searches among Taupō hotels and resorts in New Zealand, from 3.1% to 3.6%.
In September 2026, Acacia Cliffs Lodge gained share of searches among Taupō hotels and resorts in New Zealand, from 1.1% to 1.6%.
In September 2026, Hilton Lake Taupō lost share of searches among Taupō hotels and resorts in New Zealand, from 44.3% to 42.6%.
In September 2026, Millennium Hotel & Resort Manuels Taupō lost share of searches among Taupō hotels and resorts in New Zealand, from 19.5% to 18.9%.
In September 2026, Wairakei Resort lost share of searches among Taupō hotels and resorts in New Zealand, from 15.6% to 15%.
How are Huka Lodge’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Huka Lodge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- huka lodge
- huka lodge dining
- huka lodge hotel
- huka lodge resort
- hukalodge
Do you work for Huka Lodge? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Huka Lodge compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Taupō hotels and resorts | 8th of 8 | 0.1% | Shown above |
| Luxury lodges | 3rd of 6 | 21.7% | Show ranking |
Is Huka Lodge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.