Brandwave

How popular isHuka Lodge?

In September 2026, people searched for Huka Lodge by name about 3,690 times in New Zealand, a 32.5% decrease from the previous year. These searches made up 21.7% of all New Zealand luxury lodge searches, placing Huka Lodge third out of six lodges. When we asked both ChatGPT and Google AI Overviews about luxury lodges, Huka Lodge appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Huka Lodge is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. Cape KidnappersShare of searches 33%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. Kauri CliffsShare of searches 22.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  3. Huka LodgeShare of searches 21.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Blanket BayShare of searches 11.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. The LindisShare of searches 7.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

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Top luxury lodges in ChatGPT and Google AI Overviews

In three ChatGPT questions, Huka Lodge appeared in all three answers. Huka Lodge is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matakauri Lodge1st
  2. Huka Lodge2nd
  3. The Lindis3rd
  4. Kauri Cliffs4th
  5. Cape Kidnappers5th
  6. Blanket Bay6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about luxury lodges

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which luxury lodges compete with Huka Lodge?

Huka Lodge against luxury lodges in New Zealand, by month

Share of searches by month for Cape Kidnappers, Kauri Cliffs, Huka Lodge, Blanket Bay, The Lindis, Matakauri Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthCape KidnappersKauri CliffsHuka LodgeBlanket BayThe LindisMatakauri Lodge
Oct 202537.3%21.2%24.1%8.4%5.8%3.2%
Nov 202538.3%21.6%20.3%11%4.9%4%
Dec 202545.2%21.1%16.3%10.5%4.3%2.6%
Jan 202643.1%20.6%18.8%10%5.1%2.5%
Feb 202638.6%21.6%20.5%11%5.5%2.7%
Mar 202639.2%22.1%17.2%11.3%6.8%3.4%
Apr 202638%21.3%16.4%10.6%9.6%4%
May 202635%24.1%15.4%11.8%10.7%3%
Jun 202632.9%22.4%17.5%13.6%9.4%4.2%
Jul 202630.1%25.2%16.3%15.9%8.7%3.9%
Aug 202632.3%21.6%20.7%13.2%8.2%4.1%
Sep 202633%22.8%21.7%11.2%7.7%3.5%

  1. 1.Cape Kidnappers

    33%

    Held 1st. 5.6K estimated branded searches, +20% vs prior month. Share +0.7 points.

  2. 2.Kauri Cliffs

    22.8%

    Held 2nd. 3.9K estimated branded searches, +23.4% vs prior month. Share +1.1 points.

  3. 3.Huka Lodge

    21.7%

    Held 3rd. 3.7K estimated branded searches, +23.5% vs prior month. Share +1.1 points.

  4. 4.Blanket Bay

    11.2%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -1.9 points.

  5. 5.The Lindis

    7.7%

    Held 5th. 1.3K estimated branded searches, +11% vs prior month. Share -0.4 points.

  6. 6.Matakauri Lodge

    3.5%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between Huka Lodge and its closest rivals

Every comparison with Huka Lodge

5 comparisons

How has branded search demand for Huka Lodge changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Huka Lodge in New Zealand fell from 5.5K to 3.7K.
  • Across the 12 months ending September 2026, Huka Lodge’s share of searches among luxury lodges in New Zealand decreased from 24.1% to 21.7%.
  • Across the 12 months ending September 2026, Huka Lodge’s share of searches among luxury lodges in New Zealand peaked at 24.1% in October 2025 and was lowest at 15.4% in May 2026.
  • Across the 12 months ending September 2026, Huka Lodge fell from 2nd to 3rd among luxury lodges in New Zealand.

How did search popularity change for New Zealand luxury lodges in September 2026?

6 changes

  1. In September 2026, Kauri Cliffs gained share of searches among luxury lodges in New Zealand, from 21.6% to 22.8%.

  2. In September 2026, Huka Lodge gained share of searches among luxury lodges in New Zealand, from 20.7% to 21.7%.

  3. In September 2026, Cape Kidnappers gained share of searches among luxury lodges in New Zealand, from 32.3% to 33%.

  4. In September 2026, Blanket Bay lost share of searches among luxury lodges in New Zealand, from 13.2% to 11.2%.

  5. In September 2026, Matakauri Lodge lost share of searches among luxury lodges in New Zealand, from 4.1% to 3.5%.

  6. The Lindis’ share of searches among luxury lodges in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.7% in September 2026.

How are Huka Lodge’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Huka Lodge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • huka lodge
  • huka lodge dining
  • huka lodge hotel
  • huka lodge resort
  • hukalodge

Do you work for Huka Lodge? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Huka Lodge compete?

Huka Lodge is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Taupō hotels and resorts8th of 80.1%Show ranking
Luxury lodges3rd of 621.7%Shown above
Creator with pink hair and a pink jacket

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