Cape Kidnappers vs Huka Lodge:Which is more popular by branded search in New Zealand?
In August 2026, Cape Kidnappers had more branded searches than Huka Lodge among luxury lodges in New Zealand. Cape Kidnappers was estimated to have 3.5K branded searches compared to Huka Lodge’s 3.2K, and held a 27.8% Share of Search versus Huka Lodge’s 25.4%.
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Which is more popular in search, Cape Kidnappers or Huka Lodge?
Compare the luxury lodges travellers book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cape Kidnappers, Huka Lodge. The figures are in the table below the chart.
View monthly share of search table
| Month | Cape Kidnappers | Kauri Cliffs | Huka Lodge | Blanket Bay | Matakauri Lodge |
|---|---|---|---|---|---|
| Oct 2025 | 24% | 28.2% | 32.9% | 10.8% | 4.1% |
| Nov 2025 | 28.3% | 27.5% | 25.8% | 13.5% | 4.9% |
| Dec 2025 | 26.6% | 31.1% | 23.8% | 14.9% | 3.7% |
| Jan 2026 | 28.6% | 28.7% | 26% | 13.5% | 3.2% |
| Feb 2026 | 28.7% | 27.8% | 26.3% | 13.8% | 3.3% |
| Mar 2026 | 29.8% | 28.9% | 22.6% | 14.5% | 4.2% |
| Apr 2026 | 29.8% | 28.7% | 22.6% | 13.8% | 5.1% |
| May 2026 | 27.3% | 32.6% | 21.1% | 15.3% | 3.8% |
| Jun 2026 | 25.7% | 29.4% | 22.9% | 16.8% | 5.2% |
| Jul 2026 | 29.7% | 29.4% | 18.9% | 17.7% | 4.3% |
| Aug 2026 | 27.8% | 26.6% | 25.4% | 15.5% | 4.7% |
| Sep 2026 | — | — | — | — | — |
How has the Cape Kidnappers and Huka Lodge comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Cape Kidnappers took it in November 2025.
- Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among luxury lodges in New Zealand moved from 24% to 27.8%, and its estimated monthly branded searches moved from 4.3K to 3.5K.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand moved from 32.9% to 25.4%, and its estimated monthly branded searches moved from 5.9K to 3.2K.
How did search popularity change for New Zealand luxury lodges in August 2026?
2 changes
In August 2026, Huka Lodge gained estimated Share of Search among luxury lodges in New Zealand, from 18.9% to 25.4%.
In August 2026, Cape Kidnappers lost estimated Share of Search among luxury lodges in New Zealand, from 29.7% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Cape Kidnappers’ and Huka Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cape Kidnappers
8 branded search terms
- cape kidnappers accommodation
- cape kidnappers golf
- cape kidnappers golf club
- cape kidnappers golf green fees
- cape kidnappers green fees
- cape kidnappers lodge
- cape kidnappers luxury lodge
- the farm at cape kidnappers
Huka Lodge
9 branded search terms
- huka lodge
- huka lodge cost
- huka lodge dining
- huka lodge hotel
- huka lodge near me
- huka lodge resort
- huka lodge reviews
- huka lodge taupo hotel
- hukalodge
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.