Blanket Bay vs Cape Kidnappers:Which is more popular by branded search in New Zealand?
In August 2026, Cape Kidnappers had more branded searches than Blanket Bay among luxury lodges in New Zealand. Cape Kidnappers was estimated to have 3.5K branded searches compared to Blanket Bay’s 1.9K, and held a 27.8% Share of Search versus Blanket Bay’s 15.5%.
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Which is more popular in search, Blanket Bay or Cape Kidnappers?
Compare the luxury lodges travellers book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cape Kidnappers, Blanket Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Cape Kidnappers | Kauri Cliffs | Huka Lodge | Blanket Bay | Matakauri Lodge |
|---|---|---|---|---|---|
| Oct 2025 | 24% | 28.2% | 32.9% | 10.8% | 4.1% |
| Nov 2025 | 28.3% | 27.5% | 25.8% | 13.5% | 4.9% |
| Dec 2025 | 26.6% | 31.1% | 23.8% | 14.9% | 3.7% |
| Jan 2026 | 28.6% | 28.7% | 26% | 13.5% | 3.2% |
| Feb 2026 | 28.7% | 27.8% | 26.3% | 13.8% | 3.3% |
| Mar 2026 | 29.8% | 28.9% | 22.6% | 14.5% | 4.2% |
| Apr 2026 | 29.8% | 28.7% | 22.6% | 13.8% | 5.1% |
| May 2026 | 27.3% | 32.6% | 21.1% | 15.3% | 3.8% |
| Jun 2026 | 25.7% | 29.4% | 22.9% | 16.8% | 5.2% |
| Jul 2026 | 29.7% | 29.4% | 18.9% | 17.7% | 4.3% |
| Aug 2026 | 27.8% | 26.6% | 25.4% | 15.5% | 4.7% |
| Sep 2026 | — | — | — | — | — |
How has the Blanket Bay and Cape Kidnappers comparison changed over the last 12 months?
3 findings
- Cape Kidnappers was ahead of Blanket Bay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand moved from 10.8% to 15.5%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among luxury lodges in New Zealand moved from 24% to 27.8%, and its estimated monthly branded searches moved from 4.3K to 3.5K.
How did search popularity change for New Zealand luxury lodges in August 2026?
2 changes
In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%.
In August 2026, Cape Kidnappers lost estimated Share of Search among luxury lodges in New Zealand, from 29.7% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Blanket Bay’s and Cape Kidnappers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blanket Bay
6 branded search terms
- blanket bay
- blanket bay luxury lodge
- blanket bay near me
- blanket bay new zealand
- blanketbay
- blanketbay com
Cape Kidnappers
8 branded search terms
- cape kidnappers accommodation
- cape kidnappers golf
- cape kidnappers golf club
- cape kidnappers golf green fees
- cape kidnappers green fees
- cape kidnappers lodge
- cape kidnappers luxury lodge
- the farm at cape kidnappers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.