Brandwave

Luxury lodges in New Zealand:Which brands are most popular in search?

In August 2026, Cape Kidnappers was the most searched among luxury lodges in New Zealand, with an estimated 3.5K branded searches and 27.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Cape Kidnappers27.8%
  2. Kauri Cliffs26.6%
  3. Huka Lodge25.4%
  4. Blanket Bay15.5%
  5. Matakauri Lodge4.7%

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Share of SearchLeaderboard

Compare the luxury lodges travellers book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among luxury lodges in New Zealand, by month

Share of Search by month for Cape Kidnappers, Kauri Cliffs, Huka Lodge, Blanket Bay, Matakauri Lodge. The figures are in the table below the chart.

View monthly share of search table
MonthCape KidnappersKauri CliffsHuka LodgeBlanket BayMatakauri Lodge
Oct 202524%28.2%32.9%10.8%4.1%
Nov 202528.3%27.5%25.8%13.5%4.9%
Dec 202526.6%31.1%23.8%14.9%3.7%
Jan 202628.6%28.7%26%13.5%3.2%
Feb 202628.7%27.8%26.3%13.8%3.3%
Mar 202629.8%28.9%22.6%14.5%4.2%
Apr 202629.8%28.7%22.6%13.8%5.1%
May 202627.3%32.6%21.1%15.3%3.8%
Jun 202625.7%29.4%22.9%16.8%5.2%
Jul 202629.7%29.4%18.9%17.7%4.3%
Aug 202627.8%26.6%25.4%15.5%4.7%
Sep 2026—————

This month’s ranking, August 2026

  1. held 1st · 3.5K estimated branded searches · -14% vs prior month · -1.9 points

  2. held 2nd · 3.4K estimated branded searches · -16.8% vs prior month · -2.8 points

  3. 3.Huka Lodge

    25.4%

    held 3rd · 3.2K estimated branded searches · +23.5% vs prior month · +6.5 points

  4. held 4th · 1.9K estimated branded searches · -19.8% vs prior month · -2.2 points

  5. held 5th · 590 estimated branded searches · 0% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among luxury lodges in New Zealand?

In August 2026, Cape Kidnappers was the most searched among luxury lodges in New Zealand, with an estimated 3.5K branded searches and 27.8% estimated Share of Search within this set. Kauri Cliffs is in 2nd place, 1.2 percentage points behind at 26.6% Share of Search.

New Zealand luxury lodges, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cape Kidnappers24% → 27.8%29.8%Mar 202624%Oct 20253rd → 1st
Kauri Cliffs28.2% → 26.6%32.6%May 202626.6%Aug 20262nd
Huka Lodge32.9% → 25.4%32.9%Oct 202518.9%Jul 20261st → 3rd
Blanket Bay10.8% → 15.5%17.7%Jul 202610.8%Oct 20254th
Matakauri Lodge4.1% → 4.7%5.2%Jun 20263.2%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among luxury lodges in New Zealand increased from 24% to 27.8%.
  • Across the 11 months ending August 2026, Kauri Cliffs’ estimated Share of Search among luxury lodges in New Zealand decreased from 28.2% to 26.6%.
  • Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand decreased from 32.9% to 25.4%.
  • Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand increased from 10.8% to 15.5%.
  • Across the 11 months ending August 2026, Matakauri Lodge’s estimated Share of Search among luxury lodges in New Zealand increased from 4.1% to 4.7%.
  • Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among luxury lodges in New Zealand peaked at 29.8% in March 2026 and was lowest at 24% in October 2025.
  • Across the 11 months ending August 2026, Kauri Cliffs’ estimated Share of Search among luxury lodges in New Zealand peaked at 32.6% in May 2026 and was lowest at 26.6% in August 2026.
  • Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand peaked at 32.9% in October 2025 and was lowest at 18.9% in July 2026.
  • Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand peaked at 17.7% in July 2026 and was lowest at 10.8% in October 2025.
  • Across the 11 months ending August 2026, Matakauri Lodge’s estimated Share of Search among luxury lodges in New Zealand peaked at 5.2% in June 2026 and was lowest at 3.2% in January 2026.
  • Across the 11 months ending August 2026, Cape Kidnappers rose from 3rd to 1st among luxury lodges in New Zealand.
  • Across the 11 months ending August 2026, Huka Lodge fell from 1st to 3rd among luxury lodges in New Zealand.

How did search popularity change for New Zealand luxury lodges in August 2026?

  1. In August 2026, Huka Lodge gained estimated Share of Search among luxury lodges in New Zealand, from 18.9% to 25.4%.

  2. In August 2026, Kauri Cliffs lost estimated Share of Search among luxury lodges in New Zealand, from 29.4% to 26.6%.

  3. In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%.

  4. In August 2026, Cape Kidnappers lost estimated Share of Search among luxury lodges in New Zealand, from 29.7% to 27.8%.

  5. Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 19.2% over 11 measured months, from 730 to 590 in August 2026.

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