Luxury lodges in New Zealand:Which brands are most popular in search?
In August 2026, Cape Kidnappers was the most searched among luxury lodges in New Zealand, with an estimated 3.5K branded searches and 27.8% estimated Share of Search within this set.
Cape Kidnappers27.8%
Kauri Cliffs26.6%
Huka Lodge25.4%
Blanket Bay15.5%- Matakauri Lodge4.7%
Follow luxury lodges and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the luxury lodges travellers book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cape Kidnappers, Kauri Cliffs, Huka Lodge, Blanket Bay, Matakauri Lodge. The figures are in the table below the chart.
View monthly share of search table
| Month | Cape Kidnappers | Kauri Cliffs | Huka Lodge | Blanket Bay | Matakauri Lodge |
|---|---|---|---|---|---|
| Oct 2025 | 24% | 28.2% | 32.9% | 10.8% | 4.1% |
| Nov 2025 | 28.3% | 27.5% | 25.8% | 13.5% | 4.9% |
| Dec 2025 | 26.6% | 31.1% | 23.8% | 14.9% | 3.7% |
| Jan 2026 | 28.6% | 28.7% | 26% | 13.5% | 3.2% |
| Feb 2026 | 28.7% | 27.8% | 26.3% | 13.8% | 3.3% |
| Mar 2026 | 29.8% | 28.9% | 22.6% | 14.5% | 4.2% |
| Apr 2026 | 29.8% | 28.7% | 22.6% | 13.8% | 5.1% |
| May 2026 | 27.3% | 32.6% | 21.1% | 15.3% | 3.8% |
| Jun 2026 | 25.7% | 29.4% | 22.9% | 16.8% | 5.2% |
| Jul 2026 | 29.7% | 29.4% | 18.9% | 17.7% | 4.3% |
| Aug 2026 | 27.8% | 26.6% | 25.4% | 15.5% | 4.7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.8% | 3.5K | -14% | -1.9 points | |
| 2, held 2nd | 26.6% | 3.4K | -16.8% | -2.8 points | |
| 3, held 3rd | 25.4% | 3.2K | +23.5% | +6.5 points | |
| 4, held 4th | 15.5% | 1.9K | -19.8% | -2.2 points | |
| 5, held 5th | 4.7% | 590 | 0% | +0.4 points |
27.8%
held 1st · 3.5K estimated branded searches · -14% vs prior month · -1.9 points
26.6%
held 2nd · 3.4K estimated branded searches · -16.8% vs prior month · -2.8 points
25.4%
held 3rd · 3.2K estimated branded searches · +23.5% vs prior month · +6.5 points
15.5%
held 4th · 1.9K estimated branded searches · -19.8% vs prior month · -2.2 points
4.7%
held 5th · 590 estimated branded searches · 0% vs prior month · +0.4 points
Compare search popularity between leading brands

Cape Kidnappers vs Kauri Cliffs: compare search popularity
Cape Kidnappers vs Huka Lodge: compare search popularity
Cape Kidnappers vs Blanket Bay: compare search popularity
Cape Kidnappers vs Matakauri Lodge: compare search popularity
Kauri Cliffs vs Huka Lodge: compare search popularity
Kauri Cliffs vs Blanket Bay: compare search popularity
Kauri Cliffs vs Matakauri Lodge: compare search popularity
Huka Lodge vs Blanket Bay: compare search popularity
Huka Lodge vs Matakauri Lodge: compare search popularity
Blanket Bay vs Matakauri Lodge: compare search popularity- Compare any of these brands
Which brand is most popular in search among luxury lodges in New Zealand?
5 brands
In August 2026, Cape Kidnappers was the most searched among luxury lodges in New Zealand, with an estimated 3.5K branded searches and 27.8% estimated Share of Search within this set. Kauri Cliffs is in 2nd place, 1.2 percentage points behind at 26.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 24% → 27.8% | 29.8%Mar 2026 | 24%Oct 2025 | 3rd → 1st | |
| 28.2% → 26.6% | 32.6%May 2026 | 26.6%Aug 2026 | 2nd | |
| 32.9% → 25.4% | 32.9%Oct 2025 | 18.9%Jul 2026 | 1st → 3rd | |
| 10.8% → 15.5% | 17.7%Jul 2026 | 10.8%Oct 2025 | 4th | |
| Matakauri Lodge | 4.1% → 4.7% | 5.2%Jun 2026 | 3.2%Jan 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among luxury lodges in New Zealand increased from 24% to 27.8%.
- Across the 11 months ending August 2026, Kauri Cliffs’ estimated Share of Search among luxury lodges in New Zealand decreased from 28.2% to 26.6%.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand decreased from 32.9% to 25.4%.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand increased from 10.8% to 15.5%.
- Across the 11 months ending August 2026, Matakauri Lodge’s estimated Share of Search among luxury lodges in New Zealand increased from 4.1% to 4.7%.
- Across the 11 months ending August 2026, Cape Kidnappers’ estimated Share of Search among luxury lodges in New Zealand peaked at 29.8% in March 2026 and was lowest at 24% in October 2025.
- Across the 11 months ending August 2026, Kauri Cliffs’ estimated Share of Search among luxury lodges in New Zealand peaked at 32.6% in May 2026 and was lowest at 26.6% in August 2026.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand peaked at 32.9% in October 2025 and was lowest at 18.9% in July 2026.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand peaked at 17.7% in July 2026 and was lowest at 10.8% in October 2025.
- Across the 11 months ending August 2026, Matakauri Lodge’s estimated Share of Search among luxury lodges in New Zealand peaked at 5.2% in June 2026 and was lowest at 3.2% in January 2026.
- Across the 11 months ending August 2026, Cape Kidnappers rose from 3rd to 1st among luxury lodges in New Zealand.
- Across the 11 months ending August 2026, Huka Lodge fell from 1st to 3rd among luxury lodges in New Zealand.
How did search popularity change for New Zealand luxury lodges in August 2026?
5 changes

In August 2026, Huka Lodge gained estimated Share of Search among luxury lodges in New Zealand, from 18.9% to 25.4%.

In August 2026, Kauri Cliffs lost estimated Share of Search among luxury lodges in New Zealand, from 29.4% to 26.6%.

In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%.

In August 2026, Cape Kidnappers lost estimated Share of Search among luxury lodges in New Zealand, from 29.7% to 27.8%.
Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 19.2% over 11 measured months, from 730 to 590 in August 2026.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.