Brandwave

Blanket Bay vs The Lindis:Which is more popular?

In September 2026, Blanket Bay had more branded searches than The Lindis among luxury lodges in New Zealand. Blanket Bay had about 1,900 branded searches, while The Lindis had 1,310. Blanket Bay made up 11.2% of all luxury lodge searches we track, and The Lindis accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about luxury lodges, The Lindis appeared in all three answers and Blanket Bay in one. The Lindis was mentioned before Blanket Bay in every answer.

Among luxury lodges in New Zealand in September 2026

Who do people search for more?

Blanket Bay, about 45% more searches than The Lindis

Blanket Bay 1.9K searchesThe Lindis 1.3K searches

Who does AI mention more?

The Lindis, mentioned in every answer we collected

The Lindis in 3 of 3Blanket Bay in 1 of 3

Who does AI recommend more?

The Lindis, named ahead of Blanket Bay in every answer

The Lindis first in 3Blanket Bay never first

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Top luxury lodges in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Lindis appeared in all three answers. Blanket Bay was mentioned in one out of three: in one of the three ChatGPT answers. The Lindis was listed before Blanket Bay in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matakauri Lodge1st
  2. Huka Lodge2nd
  3. The Lindis3rd
  4. Kauri Cliffs4th
  5. Cape Kidnappers5th
  6. Blanket Bay6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about luxury lodges

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Blanket Bay or The Lindis more popular in search?

This chart shows how often people search Google for Blanket Bay and The Lindis by name. Each line represents a brand's share of searches for all six luxury lodges we track, month by month, from searches in New Zealand.

Blanket Bay and The Lindis among luxury lodges in New Zealand, by month

Share of searches by month for Blanket Bay, The Lindis. The figures are in the table below the chart.

View monthly share of searches table
MonthCape KidnappersKauri CliffsHuka LodgeBlanket BayThe LindisMatakauri Lodge
Oct 202537.3%21.2%24.1%8.4%5.8%3.2%
Nov 202538.3%21.6%20.3%11%4.9%4%
Dec 202545.2%21.1%16.3%10.5%4.3%2.6%
Jan 202643.1%20.6%18.8%10%5.1%2.5%
Feb 202638.6%21.6%20.5%11%5.5%2.7%
Mar 202639.2%22.1%17.2%11.3%6.8%3.4%
Apr 202638%21.3%16.4%10.6%9.6%4%
May 202635%24.1%15.4%11.8%10.7%3%
Jun 202632.9%22.4%17.5%13.6%9.4%4.2%
Jul 202630.1%25.2%16.3%15.9%8.7%3.9%
Aug 202632.3%21.6%20.7%13.2%8.2%4.1%
Sep 202633%22.8%21.7%11.2%7.7%3.5%

How has the Blanket Bay and The Lindis comparison changed over the last 12 months?

3 findings
  • Blanket Bay was ahead of The Lindis in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blanket Bay’s share of searches among luxury lodges in New Zealand moved from 8.4% to 11.2%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, The Lindis’ share of searches among luxury lodges in New Zealand moved from 5.8% to 7.7%, and its estimated monthly branded searches held steady at 1.3K.

How did search popularity change for New Zealand luxury lodges in September 2026?

2 changes
  1. In September 2026, Blanket Bay lost share of searches among luxury lodges in New Zealand, from 13.2% to 11.2%.

  2. The Lindis’ share of searches among luxury lodges in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.7% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Blanket Bay’s and The Lindis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blanket Bay

2 branded search terms

  • blanket bay
  • blanketbay

The Lindis

2 branded search terms

  • lindis lodge
  • the lindis

How the Brand Demand Index is measured

Other head-to-heads among luxury lodges

Creator with pink hair and a pink jacket

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