Brandwave

Cape Kidnappers vs Huka Lodge:Which is more popular?

In September 2026, Cape Kidnappers had more branded searches than Huka Lodge among luxury lodges in New Zealand. Cape Kidnappers had about 5,590 branded searches, while Huka Lodge had 3,680. Cape Kidnappers made up 33% of all luxury lodge searches we track, and Huka Lodge accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about luxury lodges, Huka Lodge appeared in all three answers and Cape Kidnappers in one. Huka Lodge was mentioned before Cape Kidnappers in every answer.

Among luxury lodges in New Zealand in September 2026

Who do people search for more?

Cape Kidnappers, about 52% more searches than Huka Lodge

Cape Kidnappers 5.6K searchesHuka Lodge 3.7K searches

Who does AI mention more?

Huka Lodge, mentioned in every answer we collected

Huka Lodge in 3 of 3Cape Kidnappers in 1 of 3

Who does AI recommend more?

Huka Lodge, named ahead of Cape Kidnappers in every answer

Huka Lodge first in 3Cape Kidnappers never first

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Top luxury lodges in ChatGPT and Google AI Overviews

In three ChatGPT questions, Huka Lodge appeared in all three answers. Cape Kidnappers was mentioned in one out of three: in one of the three ChatGPT answers. Huka Lodge was listed before Cape Kidnappers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matakauri Lodge1st
  2. Huka Lodge2nd
  3. The Lindis3rd
  4. Kauri Cliffs4th
  5. Cape Kidnappers5th
  6. Blanket Bay6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about luxury lodges

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cape Kidnappers or Huka Lodge more popular in search?

This chart shows how often people search Google for Cape Kidnappers and Huka Lodge by name. Each line represents a brand's share of searches for all six luxury lodges we track, month by month, from searches in New Zealand.

Cape Kidnappers and Huka Lodge among luxury lodges in New Zealand, by month

Share of searches by month for Cape Kidnappers, Huka Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthCape KidnappersKauri CliffsHuka LodgeBlanket BayThe LindisMatakauri Lodge
Oct 202537.3%21.2%24.1%8.4%5.8%3.2%
Nov 202538.3%21.6%20.3%11%4.9%4%
Dec 202545.2%21.1%16.3%10.5%4.3%2.6%
Jan 202643.1%20.6%18.8%10%5.1%2.5%
Feb 202638.6%21.6%20.5%11%5.5%2.7%
Mar 202639.2%22.1%17.2%11.3%6.8%3.4%
Apr 202638%21.3%16.4%10.6%9.6%4%
May 202635%24.1%15.4%11.8%10.7%3%
Jun 202632.9%22.4%17.5%13.6%9.4%4.2%
Jul 202630.1%25.2%16.3%15.9%8.7%3.9%
Aug 202632.3%21.6%20.7%13.2%8.2%4.1%
Sep 202633%22.8%21.7%11.2%7.7%3.5%

How has the Cape Kidnappers and Huka Lodge comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand luxury lodges in September 2026?

2 changes
  1. In September 2026, Huka Lodge gained share of searches among luxury lodges in New Zealand, from 20.7% to 21.7%.

  2. In September 2026, Cape Kidnappers gained share of searches among luxury lodges in New Zealand, from 32.3% to 33%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Cape Kidnappers’ and Huka Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cape Kidnappers

3 branded search terms

  • cape kidnappers
  • cape kidnappers accommodation
  • cape kidnappers lodge

Huka Lodge

4 branded search terms

  • huka lodge
  • huka lodge dining
  • huka lodge hotel
  • hukalodge

How the Brand Demand Index is measured

Other head-to-heads among luxury lodges

Creator with pink hair and a pink jacket

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