Brandwave

How popular isBlanket Bay?

In September 2026, people searched for Blanket Bay by name about 1,900 times in New Zealand, about the same as the previous year. These searches made up 11.2% of all New Zealand luxury lodge searches, placing Blanket Bay fourth out of six lodges. When we asked both ChatGPT and Google AI Overviews about luxury lodges, Blanket Bay appeared in one of the three answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

Blanket Bay is the fourth most searched of 6 competitors and the sixth most recommended in AI answers.

  1. Cape KidnappersShare of searches 33%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. Kauri CliffsShare of searches 22.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  3. Huka LodgeShare of searches 21.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Blanket BayShare of searches 11.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. The LindisShare of searches 7.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

+1 more

Blanket Bay website (opens in a new tab)

Follow Blanket Bay and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top luxury lodges in ChatGPT and Google AI Overviews

In three ChatGPT questions, Blanket Bay was mentioned in one out of three: in one of the three ChatGPT answers. Blanket Bay is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matakauri Lodge1st
  2. Huka Lodge2nd
  3. The Lindis3rd
  4. Kauri Cliffs4th
  5. Cape Kidnappers5th
  6. Blanket Bay6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about luxury lodges

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which luxury lodges compete with Blanket Bay?

Blanket Bay against luxury lodges in New Zealand, by month

Share of searches by month for Cape Kidnappers, Kauri Cliffs, Huka Lodge, Blanket Bay, The Lindis, Matakauri Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthCape KidnappersKauri CliffsHuka LodgeBlanket BayThe LindisMatakauri Lodge
Oct 202537.3%21.2%24.1%8.4%5.8%3.2%
Nov 202538.3%21.6%20.3%11%4.9%4%
Dec 202545.2%21.1%16.3%10.5%4.3%2.6%
Jan 202643.1%20.6%18.8%10%5.1%2.5%
Feb 202638.6%21.6%20.5%11%5.5%2.7%
Mar 202639.2%22.1%17.2%11.3%6.8%3.4%
Apr 202638%21.3%16.4%10.6%9.6%4%
May 202635%24.1%15.4%11.8%10.7%3%
Jun 202632.9%22.4%17.5%13.6%9.4%4.2%
Jul 202630.1%25.2%16.3%15.9%8.7%3.9%
Aug 202632.3%21.6%20.7%13.2%8.2%4.1%
Sep 202633%22.8%21.7%11.2%7.7%3.5%

  1. 1.Cape Kidnappers

    33%

    Held 1st. 5.6K estimated branded searches, +20% vs prior month. Share +0.7 points.

  2. 2.Kauri Cliffs

    22.8%

    Held 2nd. 3.9K estimated branded searches, +23.4% vs prior month. Share +1.1 points.

  3. 3.Huka Lodge

    21.7%

    Held 3rd. 3.7K estimated branded searches, +23.5% vs prior month. Share +1.1 points.

  4. 4.Blanket Bay

    11.2%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -1.9 points.

  5. 5.The Lindis

    7.7%

    Held 5th. 1.3K estimated branded searches, +11% vs prior month. Share -0.4 points.

  6. 6.Matakauri Lodge

    3.5%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between Blanket Bay and its closest rivals

Every comparison with Blanket Bay

5 comparisons

How has branded search demand for Blanket Bay changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blanket Bay in New Zealand held steady at 1.9K.
  • Across the 12 months ending September 2026, Blanket Bay’s share of searches among luxury lodges in New Zealand increased from 8.4% to 11.2%.
  • Across the 12 months ending September 2026, Blanket Bay’s share of searches among luxury lodges in New Zealand peaked at 15.9% in July 2026 and was lowest at 8.4% in October 2025.

How did search popularity change for New Zealand luxury lodges in September 2026?

6 changes

  1. In September 2026, Kauri Cliffs gained share of searches among luxury lodges in New Zealand, from 21.6% to 22.8%.

  2. In September 2026, Huka Lodge gained share of searches among luxury lodges in New Zealand, from 20.7% to 21.7%.

  3. In September 2026, Cape Kidnappers gained share of searches among luxury lodges in New Zealand, from 32.3% to 33%.

  4. In September 2026, Blanket Bay lost share of searches among luxury lodges in New Zealand, from 13.2% to 11.2%.

  5. In September 2026, Matakauri Lodge lost share of searches among luxury lodges in New Zealand, from 4.1% to 3.5%.

  6. The Lindis’ share of searches among luxury lodges in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.7% in September 2026.

How are Blanket Bay’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blanket Bay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blanket bay
  • blanketbay

Do you work for Blanket Bay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Blanket Bay your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free