Blanket Bay vs Matakauri Lodge:Which is more popular by branded search in New Zealand?
In August 2026, Blanket Bay had more branded searches than Matakauri Lodge among luxury lodges in New Zealand. Blanket Bay was estimated to have 1.9K branded searches compared to Matakauri Lodge’s 590, and held a 15.5% Share of Search versus Matakauri Lodge’s 4.7%.
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Which is more popular in search, Blanket Bay or Matakauri Lodge?
Compare the luxury lodges travellers book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Blanket Bay, Matakauri Lodge. The figures are in the table below the chart.
View monthly share of search table
| Month | Cape Kidnappers | Kauri Cliffs | Huka Lodge | Blanket Bay | Matakauri Lodge |
|---|---|---|---|---|---|
| Oct 2025 | 24% | 28.2% | 32.9% | 10.8% | 4.1% |
| Nov 2025 | 28.3% | 27.5% | 25.8% | 13.5% | 4.9% |
| Dec 2025 | 26.6% | 31.1% | 23.8% | 14.9% | 3.7% |
| Jan 2026 | 28.6% | 28.7% | 26% | 13.5% | 3.2% |
| Feb 2026 | 28.7% | 27.8% | 26.3% | 13.8% | 3.3% |
| Mar 2026 | 29.8% | 28.9% | 22.6% | 14.5% | 4.2% |
| Apr 2026 | 29.8% | 28.7% | 22.6% | 13.8% | 5.1% |
| May 2026 | 27.3% | 32.6% | 21.1% | 15.3% | 3.8% |
| Jun 2026 | 25.7% | 29.4% | 22.9% | 16.8% | 5.2% |
| Jul 2026 | 29.7% | 29.4% | 18.9% | 17.7% | 4.3% |
| Aug 2026 | 27.8% | 26.6% | 25.4% | 15.5% | 4.7% |
| Sep 2026 | — | — | — | — | — |
How has the Blanket Bay and Matakauri Lodge comparison changed over the last 12 months?
3 findings
- Blanket Bay was ahead of Matakauri Lodge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand moved from 10.8% to 15.5%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Matakauri Lodge’s estimated Share of Search among luxury lodges in New Zealand moved from 4.1% to 4.7%, and its estimated monthly branded searches moved from 730 to 590.
How did search popularity change for New Zealand luxury lodges in August 2026?
2 changes
In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%.
Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 19.2% over 11 measured months, from 730 to 590 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blanket Bay’s and Matakauri Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blanket Bay
6 branded search terms
- blanket bay
- blanket bay luxury lodge
- blanket bay near me
- blanket bay new zealand
- blanketbay
- blanketbay com
Matakauri Lodge
2 branded search terms
- matakauri
- matakauri co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.