Brandwave

How popular isMatakauri Lodge?

In September 2026, people searched for Matakauri Lodge by name about 590 times in New Zealand, an 18.1% decrease from the previous year. These searches made up 3.5% of all New Zealand luxury lodge searches, placing Matakauri Lodge sixth out of six lodges. When we asked both ChatGPT and Google AI Overviews about luxury lodges, Matakauri Lodge appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Matakauri Lodge is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. Cape KidnappersShare of searches 33%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. Kauri CliffsShare of searches 22.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  3. Huka LodgeShare of searches 21.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Blanket BayShare of searches 11.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  5. Matakauri LodgeShare of searches 3.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+1 more

Matakauri Lodge website (opens in a new tab)

Follow Matakauri Lodge and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top luxury lodges in ChatGPT and Google AI Overviews

In three ChatGPT questions, Matakauri Lodge appeared in all three answers. Matakauri Lodge is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matakauri Lodge1st
  2. Huka Lodge2nd
  3. The Lindis3rd
  4. Kauri Cliffs4th
  5. Cape Kidnappers5th
  6. Blanket Bay6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about luxury lodges

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which luxury lodges compete with Matakauri Lodge?

Matakauri Lodge against luxury lodges in New Zealand, by month

Share of searches by month for Cape Kidnappers, Kauri Cliffs, Huka Lodge, Blanket Bay, The Lindis, Matakauri Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthCape KidnappersKauri CliffsHuka LodgeBlanket BayThe LindisMatakauri Lodge
Oct 202537.3%21.2%24.1%8.4%5.8%3.2%
Nov 202538.3%21.6%20.3%11%4.9%4%
Dec 202545.2%21.1%16.3%10.5%4.3%2.6%
Jan 202643.1%20.6%18.8%10%5.1%2.5%
Feb 202638.6%21.6%20.5%11%5.5%2.7%
Mar 202639.2%22.1%17.2%11.3%6.8%3.4%
Apr 202638%21.3%16.4%10.6%9.6%4%
May 202635%24.1%15.4%11.8%10.7%3%
Jun 202632.9%22.4%17.5%13.6%9.4%4.2%
Jul 202630.1%25.2%16.3%15.9%8.7%3.9%
Aug 202632.3%21.6%20.7%13.2%8.2%4.1%
Sep 202633%22.8%21.7%11.2%7.7%3.5%

  1. 1.Cape Kidnappers

    33%

    Held 1st. 5.6K estimated branded searches, +20% vs prior month. Share +0.7 points.

  2. 2.Kauri Cliffs

    22.8%

    Held 2nd. 3.9K estimated branded searches, +23.4% vs prior month. Share +1.1 points.

  3. 3.Huka Lodge

    21.7%

    Held 3rd. 3.7K estimated branded searches, +23.5% vs prior month. Share +1.1 points.

  4. 4.Blanket Bay

    11.2%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -1.9 points.

  5. 5.The Lindis

    7.7%

    Held 5th. 1.3K estimated branded searches, +11% vs prior month. Share -0.4 points.

  6. 6.Matakauri Lodge

    3.5%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare popularity between Matakauri Lodge and its closest rivals

Every comparison with Matakauri Lodge

14 comparisons

How has branded search demand for Matakauri Lodge changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Matakauri Lodge in New Zealand fell from 720 to 590.
  • Across the 12 months ending September 2026, Matakauri Lodge’s share of searches among luxury lodges in New Zealand peaked at 4.2% in June 2026 and was lowest at 2.5% in January 2026.

How did search popularity change for New Zealand luxury lodges in September 2026?

6 changes

  1. In September 2026, Kauri Cliffs gained share of searches among luxury lodges in New Zealand, from 21.6% to 22.8%.

  2. In September 2026, Huka Lodge gained share of searches among luxury lodges in New Zealand, from 20.7% to 21.7%.

  3. In September 2026, Cape Kidnappers gained share of searches among luxury lodges in New Zealand, from 32.3% to 33%.

  4. In September 2026, Blanket Bay lost share of searches among luxury lodges in New Zealand, from 13.2% to 11.2%.

  5. In September 2026, Matakauri Lodge lost share of searches among luxury lodges in New Zealand, from 4.1% to 3.5%.

  6. The Lindis’ share of searches among luxury lodges in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.7% in September 2026.

How are Matakauri Lodge’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Matakauri Lodge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • matakauri

Do you work for Matakauri Lodge? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Matakauri Lodge compete?

Matakauri Lodge is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Queenstown hotels10th of 101.3%Show ranking
Luxury lodges6th of 63.5%Shown above
Creator with pink hair and a pink jacket

Is Matakauri Lodge your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free