Huka Lodge vs Matakauri Lodge:Which is more popular by branded search in New Zealand?

Name: Huka Lodge vs Matakauri Lodge: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Huka Lodge had more branded searches than Matakauri Lodge among luxury lodges in New Zealand. Huka Lodge was estimated to have 3.2K branded searches compared to Matakauri Lodge’s 590, and held a 25.4% Share of Search versus Matakauri Lodge’s 4.7%.

Share of Search among luxury lodges in New Zealand in August 2026Which is more popular in search, Huka Lodge or Matakauri Lodge?

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Which is more popular in search, Huka Lodge or Matakauri Lodge?

Compare the luxury lodges travellers book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Huka Lodge and Matakauri Lodge among luxury lodges in New Zealand, by month

Month	Cape Kidnappers	Kauri Cliffs	Huka Lodge	Blanket Bay	Matakauri Lodge
Oct 2025	24%	28.2%	32.9%	10.8%	4.1%
Nov 2025	28.3%	27.5%	25.8%	13.5%	4.9%
Dec 2025	26.6%	31.1%	23.8%	14.9%	3.7%
Jan 2026	28.6%	28.7%	26%	13.5%	3.2%
Feb 2026	28.7%	27.8%	26.3%	13.8%	3.3%
Mar 2026	29.8%	28.9%	22.6%	14.5%	4.2%
Apr 2026	29.8%	28.7%	22.6%	13.8%	5.1%
May 2026	27.3%	32.6%	21.1%	15.3%	3.8%
Jun 2026	25.7%	29.4%	22.9%	16.8%	5.2%
Jul 2026	29.7%	29.4%	18.9%	17.7%	4.3%
Aug 2026	27.8%	26.6%	25.4%	15.5%	4.7%
Sep 2026	—	—	—	—	—

How has the Huka Lodge and Matakauri Lodge comparison changed over the last 12 months?

3 findings

Huka Lodge was ahead of Matakauri Lodge in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand moved from 32.9% to 25.4%, and its estimated monthly branded searches moved from 5.9K to 3.2K.
Across the 11 months ending August 2026, Matakauri Lodge’s estimated Share of Search among luxury lodges in New Zealand moved from 4.1% to 4.7%, and its estimated monthly branded searches moved from 730 to 590.

How did search popularity change for New Zealand luxury lodges in August 2026?

2 changes

In August 2026, Huka Lodge gained estimated Share of Search among luxury lodges in New Zealand, from 18.9% to 25.4%.
Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 19.2% over 11 measured months, from 730 to 590 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Huka Lodge’s and Matakauri Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.