How popular isHuka Lodge in search?
In August 2026, there were an estimated 3.2K branded searches for Huka Lodge in New Zealand which is down 45.7% over the last 11 months. Huka Lodge holds 25.4% estimated Share of Search among New Zealand luxury lodges and is ranked 3rd of 5 competitors for search popularity.
Cape Kidnappers27.8%- Kauri Cliffs26.6%
Huka Lodge25.4%
Blanket Bay15.5%- Matakauri Lodge4.7%
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Which luxury lodges compete with Huka Lodge?
Share of Search by month for Cape Kidnappers, Kauri Cliffs, Huka Lodge, Blanket Bay, Matakauri Lodge. The figures are in the table below the chart.
View monthly share of search table
| Month | Cape Kidnappers | Kauri Cliffs | Huka Lodge | Blanket Bay | Matakauri Lodge |
|---|---|---|---|---|---|
| Oct 2025 | 24% | 28.2% | 32.9% | 10.8% | 4.1% |
| Nov 2025 | 28.3% | 27.5% | 25.8% | 13.5% | 4.9% |
| Dec 2025 | 26.6% | 31.1% | 23.8% | 14.9% | 3.7% |
| Jan 2026 | 28.6% | 28.7% | 26% | 13.5% | 3.2% |
| Feb 2026 | 28.7% | 27.8% | 26.3% | 13.8% | 3.3% |
| Mar 2026 | 29.8% | 28.9% | 22.6% | 14.5% | 4.2% |
| Apr 2026 | 29.8% | 28.7% | 22.6% | 13.8% | 5.1% |
| May 2026 | 27.3% | 32.6% | 21.1% | 15.3% | 3.8% |
| Jun 2026 | 25.7% | 29.4% | 22.9% | 16.8% | 5.2% |
| Jul 2026 | 29.7% | 29.4% | 18.9% | 17.7% | 4.3% |
| Aug 2026 | 27.8% | 26.6% | 25.4% | 15.5% | 4.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.8% | 3.5K | -14% | -1.9 points | |
| 2, held 2nd | 26.6% | 3.4K | -16.8% | -2.8 points | |
| 3, held 3rd | 25.4% | 3.2K | +23.5% | +6.5 points | |
| 4, held 4th | 15.5% | 1.9K | -19.8% | -2.2 points | |
| 5, held 5th | 4.7% | 590 | 0% | +0.4 points |
27.8%
held 1st · 3.5K estimated branded searches · -14% vs prior month · -1.9 points
26.6%
held 2nd · 3.4K estimated branded searches · -16.8% vs prior month · -2.8 points
25.4%
held 3rd · 3.2K estimated branded searches · +23.5% vs prior month · +6.5 points
15.5%
held 4th · 1.9K estimated branded searches · -19.8% vs prior month · -2.2 points
4.7%
held 5th · 590 estimated branded searches · 0% vs prior month · +0.4 points
Compare search popularity between Huka Lodge and its closest rivals
How has branded search demand for Huka Lodge changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Huka Lodge in New Zealand fell from 5.9K to 3.2K.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand decreased from 32.9% to 25.4%.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand peaked at 32.9% in October 2025 and was lowest at 18.9% in July 2026.
- Across the 11 months ending August 2026, Huka Lodge fell from 1st to 3rd among luxury lodges in New Zealand.
How did search popularity change for New Zealand luxury lodges in August 2026?
5 changes
In August 2026, Huka Lodge gained estimated Share of Search among luxury lodges in New Zealand, from 18.9% to 25.4%.
In August 2026, Kauri Cliffs lost estimated Share of Search among luxury lodges in New Zealand, from 29.4% to 26.6%.
In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%.
In August 2026, Cape Kidnappers lost estimated Share of Search among luxury lodges in New Zealand, from 29.7% to 27.8%.
Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 19.2% over 11 measured months, from 730 to 590 in August 2026.
Which taupō hotels and resorts compete with Huka Lodge?
Share of Search by month for Hilton Lake Taupō, Wairakei Resort, Millennium Hotel & Resort Manuels Taupō, Huka Lodge, Suncourt Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Hilton Lake Taupō | Wairakei Resort | Millennium Hotel & Resort Manuels Taupō | Huka Lodge | Suncourt Hotel |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 34% | 8.7% | 20.1% | 8.2% |
| Nov 2025 | 31.5% | 31.1% | 11.2% | 17.3% | 8.9% |
| Dec 2025 | 26% | 39.1% | 11.5% | 14.4% | 9% |
| Jan 2026 | 29.1% | 35.7% | 8.7% | 16.3% | 10.2% |
| Feb 2026 | 29.4% | 35.7% | 8.8% | 16.1% | 10.1% |
| Mar 2026 | 35.1% | 35.1% | 6.9% | 13% | 9.9% |
| Apr 2026 | 31.7% | 38.1% | 7.6% | 11.7% | 10.8% |
| May 2026 | 35.5% | 35% | 8.3% | 11.1% | 10% |
| Jun 2026 | 33.5% | 35.3% | 11.7% | 10.1% | 9.4% |
| Jul 2026 | 29.6% | 40.8% | 10.5% | 8.9% | 10.2% |
| Aug 2026 | 32.4% | 31.9% | 14.2% | 12.2% | 9.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.4% | 8.5K | -0.93% | +2.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.9% | 8.4K | -29.3% | -8.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.2% | 3.7K | +21.8% | +3.7 points | |
| 4, moved from 5th to 4th | 12.2% | 3.2K | +23.5% | +3.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.3% | 2.5K | -17.5% | -0.9 pointsmoved from 4th to 5th |
32.4%
moved from 2nd to 1st · 8.5K estimated branded searches · -0.93% vs prior month · +2.8 points
31.9%
moved from 1st to 2nd · 8.4K estimated branded searches · -29.3% vs prior month · -8.9 points
held 3rd · 3.7K estimated branded searches · +21.8% vs prior month · +3.7 points
12.2%
moved from 5th to 4th · 3.2K estimated branded searches · +23.5% vs prior month · +3.3 points
9.3%
moved from 4th to 5th · 2.5K estimated branded searches · -17.5% vs prior month · -0.9 points
Compare search popularity between Huka Lodge and its closest rivals
How has branded search demand for Huka Lodge changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among taupō hotels and resorts in New Zealand decreased from 20.1% to 12.2%.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among taupō hotels and resorts in New Zealand peaked at 20.1% in October 2025 and was lowest at 8.9% in July 2026.
- Across the 11 months ending August 2026, Huka Lodge fell from 3rd to 4th among taupō hotels and resorts in New Zealand.
How did search popularity change for New Zealand taupō hotels and resorts in August 2026?
5 changes
In August 2026, Hilton Lake Taupō overtook Wairakei Resort to take the highest estimated Share of Search among taupō hotels and resorts in New Zealand, at 32.4%.
In August 2026, Huka Lodge overtook Suncourt Hotel to rank 4th among taupō hotels and resorts in New Zealand, at 12.2%.
In August 2026, Millennium Hotel & Resort Manuels Taupō gained estimated Share of Search among taupō hotels and resorts in New Zealand, from 10.5% to 14.2%.
In August 2026, Wairakei Resort lost estimated Share of Search among taupō hotels and resorts in New Zealand, from 40.8% to 31.9%.
In August 2026, Suncourt Hotel lost estimated Share of Search among taupō hotels and resorts in New Zealand, from 10.2% to 9.3%.
How is Huka Lodge measured?
Brandwave collects information about searches that people make online using Huka Lodge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- huka lodge
- huka lodge cost
- huka lodge dining
- huka lodge hotel
- huka lodge near me
- huka lodge resort
- huka lodge reviews
- huka lodge taupo hotel
- hukalodge
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Is Huka Lodge your brand?
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