Hilton Lake Taupō vs Huka Lodge:Which is more popular by branded search in New Zealand?
In August 2026, Hilton Lake Taupō had more branded searches than Huka Lodge among taupō hotels and resorts in New Zealand. Hilton Lake Taupō was estimated to have 8.5K branded searches compared to Huka Lodge’s 3.2K, and held a 32.4% Share of Search versus Huka Lodge’s 12.2%.
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Which is more popular in search, Hilton Lake Taupō or Huka Lodge?
Compare the Taupō hotels and lake resorts visitors stay at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hilton Lake Taupō, Huka Lodge. The figures are in the table below the chart.
View monthly share of search table
| Month | Hilton Lake Taupō | Wairakei Resort | Millennium Hotel & Resort Manuels Taupō | Huka Lodge | Suncourt Hotel |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 34% | 8.7% | 20.1% | 8.2% |
| Nov 2025 | 31.5% | 31.1% | 11.2% | 17.3% | 8.9% |
| Dec 2025 | 26% | 39.1% | 11.5% | 14.4% | 9% |
| Jan 2026 | 29.1% | 35.7% | 8.7% | 16.3% | 10.2% |
| Feb 2026 | 29.4% | 35.7% | 8.8% | 16.1% | 10.1% |
| Mar 2026 | 35.1% | 35.1% | 6.9% | 13% | 9.9% |
| Apr 2026 | 31.7% | 38.1% | 7.6% | 11.7% | 10.8% |
| May 2026 | 35.5% | 35% | 8.3% | 11.1% | 10% |
| Jun 2026 | 33.5% | 35.3% | 11.7% | 10.1% | 9.4% |
| Jul 2026 | 29.6% | 40.8% | 10.5% | 8.9% | 10.2% |
| Aug 2026 | 32.4% | 31.9% | 14.2% | 12.2% | 9.3% |
| Sep 2026 | — | — | — | — | — |
How has the Hilton Lake Taupō and Huka Lodge comparison changed over the last 12 months?
3 findings
- Hilton Lake Taupō was ahead of Huka Lodge in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hilton Lake Taupō’s estimated Share of Search among taupō hotels and resorts in New Zealand moved from 29% to 32.4%, and its estimated monthly branded searches held steady at 8.5K.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among taupō hotels and resorts in New Zealand moved from 20.1% to 12.2%, and its estimated monthly branded searches moved from 5.9K to 3.2K.
How did search popularity change for New Zealand taupō hotels and resorts in August 2026?
2 changes
In August 2026, Hilton Lake Taupō overtook Wairakei Resort to take the highest estimated Share of Search among taupō hotels and resorts in New Zealand, at 32.4%.
In August 2026, Huka Lodge overtook Suncourt Hotel to rank 4th among taupō hotels and resorts in New Zealand, at 12.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Hilton Lake Taupō’s and Huka Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hilton Lake Taupō
4 branded search terms
- hilton lake taupo napier road hilltop taupo
- hilton taupo
- hilton taupo deals
- the hilton taupo
Huka Lodge
9 branded search terms
- huka lodge
- huka lodge cost
- huka lodge dining
- huka lodge hotel
- huka lodge near me
- huka lodge resort
- huka lodge reviews
- huka lodge taupo hotel
- hukalodge
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.