How popular isWairakei Resort?
In September 2026, people searched for Wairakei Resort by name about 3,000 times in New Zealand, a 34.4% decrease from the previous year. These searches made up 15% of all New Zealand Taupō hotels and resort searches, placing Wairakei Resort third out of eight resorts. When we asked both ChatGPT and Google AI Overviews about Taupō hotels and resorts, Wairakei Resort did not appear in any of the answers.
Wairakei Resort is the third most searched of 8 competitors and not listed in any AI answer.
Hilton Lake TaupōShare of searches 42.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Millennium Hotel & Resort Manuels TaupōShare of searches 18.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Wairakei ResortShare of searches 15%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Suncourt HotelShare of searches 14.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –- Gables Lakefront MotelShare of searches 3.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top Taupō hotels and resorts in ChatGPT and Google AI Overviews
In three ChatGPT questions, Wairakei Resort did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Millennium Hotel & Resort Manuels Taupō3 of 3Named in 3 of 3 ChatGPT answers
- Hilton Lake Taupō2 of 3Named in 2 of 3 ChatGPT answers
- Gables Lakefront Motel2 of 3Named in 2 of 3 ChatGPT answers
- The Reef Resort2 of 3Named in 2 of 3 ChatGPT answers
- Acacia Cliffs Lodge2 of 3Named in 2 of 3 ChatGPT answers
Huka Lodge2 of 3Named in 2 of 3 ChatGPT answers- Wairakei Resort0 of 3Named in 0 of 3 ChatGPT answers
- Suncourt Hotel0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Taupō hotels and resorts
3 answers
Asked ChatGPT
“Which hotel should I book in Taupō, New Zealand?”
Asked ChatGPT
“What are the best hotels in Taupō, New Zealand?”
Asked ChatGPT
“What's the best hotel in Taupō, New Zealand for a lake stay?”
Searched Google, AI Overview
“taupo hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“taupo resorts”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Taupō hotels and resorts compete with Wairakei Resort?
Share of searches by month for Hilton Lake Taupō, Millennium Hotel & Resort Manuels Taupō, Wairakei Resort, Suncourt Hotel, Gables Lakefront Motel, The Reef Resort. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hilton Lake Taupō | Millennium Hotel & Resort Manuels Taupō | Wairakei Resort | Suncourt Hotel | Gables Lakefront Motel | The Reef Resort | Acacia Cliffs Lodge | Huka Lodge |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 13.3% | 23.9% | 12.5% | 0.89% | 3.8% | 1.7% | 0.1% |
| Nov 2025 | 45.7% | 16.5% | 16.3% | 13% | 0.76% | 5.4% | 2.1% | 0.11% |
| Dec 2025 | 40.2% | 17.9% | 21.9% | 13.9% | 0.53% | 4.2% | 1.2% | 0.1% |
| Jan 2026 | 44.4% | 13.4% | 19.8% | 15.5% | 0.73% | 4.3% | 1.7% | 0.04% |
| Feb 2026 | 44.2% | 13.5% | 19.7% | 15.2% | 0.58% | 4.6% | 2% | 0.1% |
| Mar 2026 | 49.4% | 9.8% | 17.9% | 13.9% | 2.8% | 4.2% | 1.9% | 0.1% |
| Apr 2026 | 45.5% | 11.1% | 19.9% | 15.5% | 2.6% | 3.2% | 2.1% | 0.11% |
| May 2026 | 49.4% | 11.7% | 17.6% | 14% | 2.3% | 3.4% | 1.5% | 0.17% |
| Jun 2026 | 44.9% | 15.9% | 19.4% | 12.6% | 3.1% | 3.1% | 0.89% | 0.1% |
| Jul 2026 | 43% | 15.4% | 18.8% | 14.5% | 3.6% | 3.6% | 1.1% | 0.1% |
| Aug 2026 | 44.3% | 19.5% | 15.6% | 12.5% | 3.8% | 3.1% | 1.1% | 0.1% |
| Sep 2026 | 42.6% | 18.9% | 15% | 14.5% | 3.6% | 3.6% | 1.6% | 0.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 8.5K | 0% | -1.7 points | |
| 2, held 2nd | 18.9% | 3.8K | +0.8% | -0.6 points | |
| 3, held 3rd | 15% | 3K | +0.33% | -0.6 points | |
| 4, held 4th | 14.5% | 2.9K | +20.8% | +2 points | |
| 5, held 5th | 3.6% | 720 | 0% | -0.1 points | |
| 6, held 6th | 3.6% | 720 | +22% | +0.5 points | |
| 7, held 7th | 1.6% | 320 | +52.4% | +0.5 points | |
| 8, held 8th | 0.1% | 20 | 0% | 0 points |
42.6%
Held 1st. 8.5K estimated branded searches, 0% vs prior month. Share -1.7 points.
Held 2nd. 3.8K estimated branded searches, +0.8% vs prior month. Share -0.6 points.
15%
Held 3rd. 3K estimated branded searches, +0.33% vs prior month. Share -0.6 points.
14.5%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +2 points.
3.6%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
3.6%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.
1.6%
Held 7th. 320 estimated branded searches, +52.4% vs prior month. Share +0.5 points.
0.1%
Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Wairakei Resort and its closest rivals
- Wairakei Resort vs Hilton Lake Taupō: compare popularity
- Wairakei Resort vs Millennium Hotel & Resort Manuels Taupō: compare popularity
- Wairakei Resort vs Suncourt Hotel: compare popularity
- Wairakei Resort vs Gables Lakefront Motel: compare popularity
- Wairakei Resort vs The Reef Resort: compare popularity
- Compare Wairakei Resort with any brand
Every comparison with Wairakei Resort
6 comparisons
How has branded search demand for Wairakei Resort changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wairakei Resort in New Zealand fell from 4.6K to 3K.
- Across the 12 months ending September 2026, Wairakei Resort’s share of searches among Taupō hotels and resorts in New Zealand decreased from 23.9% to 15%.
- Across the 12 months ending September 2026, Wairakei Resort fell from 2nd to 3rd among Taupō hotels and resorts in New Zealand.
How did search popularity change for New Zealand Taupō hotels and resorts in September 2026?
6 changes
In September 2026, Suncourt Hotel gained share of searches among Taupō hotels and resorts in New Zealand, from 12.5% to 14.5%.
In September 2026, The Reef Resort gained share of searches among Taupō hotels and resorts in New Zealand, from 3.1% to 3.6%.
In September 2026, Acacia Cliffs Lodge gained share of searches among Taupō hotels and resorts in New Zealand, from 1.1% to 1.6%.
In September 2026, Hilton Lake Taupō lost share of searches among Taupō hotels and resorts in New Zealand, from 44.3% to 42.6%.
In September 2026, Millennium Hotel & Resort Manuels Taupō lost share of searches among Taupō hotels and resorts in New Zealand, from 19.5% to 18.9%.
In September 2026, Wairakei Resort lost share of searches among Taupō hotels and resorts in New Zealand, from 15.6% to 15%.
How are Wairakei Resort’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Wairakei Resort’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- wairakei resort
- wairakei resort breakfast
- wairakei resort golf
- wairakei resort hotel
- wairakeiresort
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Is Wairakei Resort your brand?
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