Brandwave

The Reef Resort vs Wairakei Resort:Which is more popular?

In September 2026, Wairakei Resort had more branded searches than The Reef Resort among Taupō hotels and resorts in New Zealand. Wairakei Resort had about 3,000 branded searches, while The Reef Resort had 720. Wairakei Resort made up 15% of all Taupō hotels and resort searches we track, and The Reef Resort accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about Taupō hotels and resorts, The Reef Resort appeared in two of the three answers and Wairakei Resort in none.

Among Taupō hotels and resorts in New Zealand in September 2026

Who do people search for more?

Wairakei Resort, about 4 searches for every 1 for The Reef Resort

Wairakei Resort 3K searchesThe Reef Resort 720 searches

Who does AI mention more?

The Reef Resort, mentioned in 2 of 3 answers, Wairakei Resort in 0

The Reef Resort in 2 of 3Wairakei Resort in 0 of 3

Who does AI recommend more?

The Reef Resort, the only one of the two named

The Reef Resort first in 2Wairakei Resort never named

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Top Taupō hotels and resorts in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Reef Resort was mentioned in two out of three: in two of the three ChatGPT answers. Wairakei Resort did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Millennium Hotel & Resort Manuels Taupō1st
  2. Hilton Lake Taupō2nd
  3. Gables Lakefront Motel3rd
  4. Huka Lodge4th
  5. The Reef Resort5th
  6. Acacia Cliffs Lodge5th
  7. Wairakei Resort–
  8. Suncourt Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō hotels and resorts

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Reef Resort or Wairakei Resort more popular in search?

This chart shows how often people search Google for The Reef Resort and Wairakei Resort by name. Each line represents a brand's share of searches for all eight Taupō hotels and resorts we track, month by month, from searches in New Zealand.

The Reef Resort and Wairakei Resort among Taupō hotels and resorts in New Zealand, by month

Share of searches by month for Wairakei Resort, The Reef Resort. The figures are in the table below the chart.

View monthly share of searches table
MonthHilton Lake TaupōMillennium Hotel & Resort Manuels TaupōWairakei ResortSuncourt HotelGables Lakefront MotelThe Reef ResortAcacia Cliffs LodgeHuka Lodge
Oct 202543.9%13.3%23.9%12.5%0.89%3.8%1.7%0.1%
Nov 202545.7%16.5%16.3%13%0.76%5.4%2.1%0.11%
Dec 202540.2%17.9%21.9%13.9%0.53%4.2%1.2%0.1%
Jan 202644.4%13.4%19.8%15.5%0.73%4.3%1.7%0.04%
Feb 202644.2%13.5%19.7%15.2%0.58%4.6%2%0.1%
Mar 202649.4%9.8%17.9%13.9%2.8%4.2%1.9%0.1%
Apr 202645.5%11.1%19.9%15.5%2.6%3.2%2.1%0.11%
May 202649.4%11.7%17.6%14%2.3%3.4%1.5%0.17%
Jun 202644.9%15.9%19.4%12.6%3.1%3.1%0.89%0.1%
Jul 202643%15.4%18.8%14.5%3.6%3.6%1.1%0.1%
Aug 202644.3%19.5%15.6%12.5%3.8%3.1%1.1%0.1%
Sep 202642.6%18.9%15%14.5%3.6%3.6%1.6%0.1%

How has the The Reef Resort and Wairakei Resort comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Taupō hotels and resorts in September 2026?

2 changes

  1. In September 2026, The Reef Resort gained share of searches among Taupō hotels and resorts in New Zealand, from 3.1% to 3.6%.

  2. In September 2026, Wairakei Resort lost share of searches among Taupō hotels and resorts in New Zealand, from 15.6% to 15%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using The Reef Resort’s and Wairakei Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Reef Resort

1 branded search term

  • the reef resort

Wairakei Resort

5 branded search terms

  • wairakei resort
  • wairakei resort breakfast
  • wairakei resort golf
  • wairakei resort hotel
  • wairakeiresort

How the Brand Demand Index is measured

Other head-to-heads among Taupō hotels and resorts

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