How popular isWairakei Resort in search?
In August 2026, there were an estimated 8.4K branded searches for Wairakei Resort in New Zealand which is down 15.8% over the last 11 months. Wairakei Resort holds 31.9% estimated Share of Search among New Zealand taupō hotels and resorts and is ranked 2nd of 5 competitors for search popularity.
Hilton Lake Taupō32.4%
Wairakei Resort31.9%
Millennium Hotel & Resort Manuels Taupō14.2%
Huka Lodge12.2%
Suncourt Hotel9.3%
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Which taupō hotels and resorts compete with Wairakei Resort?
Share of Search by month for Hilton Lake Taupō, Wairakei Resort, Millennium Hotel & Resort Manuels Taupō, Huka Lodge, Suncourt Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Hilton Lake Taupō | Wairakei Resort | Millennium Hotel & Resort Manuels Taupō | Huka Lodge | Suncourt Hotel |
|---|---|---|---|---|---|
| Oct 2025 | 29% | 34% | 8.7% | 20.1% | 8.2% |
| Nov 2025 | 31.5% | 31.1% | 11.2% | 17.3% | 8.9% |
| Dec 2025 | 26% | 39.1% | 11.5% | 14.4% | 9% |
| Jan 2026 | 29.1% | 35.7% | 8.7% | 16.3% | 10.2% |
| Feb 2026 | 29.4% | 35.7% | 8.8% | 16.1% | 10.1% |
| Mar 2026 | 35.1% | 35.1% | 6.9% | 13% | 9.9% |
| Apr 2026 | 31.7% | 38.1% | 7.6% | 11.7% | 10.8% |
| May 2026 | 35.5% | 35% | 8.3% | 11.1% | 10% |
| Jun 2026 | 33.5% | 35.3% | 11.7% | 10.1% | 9.4% |
| Jul 2026 | 29.6% | 40.8% | 10.5% | 8.9% | 10.2% |
| Aug 2026 | 32.4% | 31.9% | 14.2% | 12.2% | 9.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.4% | 8.5K | -0.93% | +2.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 31.9% | 8.4K | -29.3% | -8.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 14.2% | 3.7K | +21.8% | +3.7 points | |
| 4, moved from 5th to 4th | 12.2% | 3.2K | +23.5% | +3.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.3% | 2.5K | -17.5% | -0.9 pointsmoved from 4th to 5th |
32.4%
moved from 2nd to 1st · 8.5K estimated branded searches · -0.93% vs prior month · +2.8 points
31.9%
moved from 1st to 2nd · 8.4K estimated branded searches · -29.3% vs prior month · -8.9 points
held 3rd · 3.7K estimated branded searches · +21.8% vs prior month · +3.7 points
12.2%
moved from 5th to 4th · 3.2K estimated branded searches · +23.5% vs prior month · +3.3 points
9.3%
moved from 4th to 5th · 2.5K estimated branded searches · -17.5% vs prior month · -0.9 points
Compare search popularity between Wairakei Resort and its closest rivals
- Wairakei Resort vs Hilton Lake Taupō: compare search popularity
- Wairakei Resort vs Millennium Hotel & Resort Manuels Taupō: compare search popularity
- Wairakei Resort vs Huka Lodge: compare search popularity
- Wairakei Resort vs Suncourt Hotel: compare search popularity
- Compare Wairakei Resort with any brand
How has branded search demand for Wairakei Resort changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wairakei Resort in New Zealand fell from 10K to 8.4K.
- Across the 11 months ending August 2026, Wairakei Resort’s estimated Share of Search among taupō hotels and resorts in New Zealand decreased from 34% to 31.9%.
- Across the 11 months ending August 2026, Wairakei Resort’s estimated Share of Search among taupō hotels and resorts in New Zealand peaked at 40.8% in July 2026 and was lowest at 31.1% in November 2025.
- Across the 11 months ending August 2026, Wairakei Resort fell from 1st to 2nd among taupō hotels and resorts in New Zealand.
How did search popularity change for New Zealand taupō hotels and resorts in August 2026?
5 changes
In August 2026, Hilton Lake Taupō overtook Wairakei Resort to take the highest estimated Share of Search among taupō hotels and resorts in New Zealand, at 32.4%.
In August 2026, Huka Lodge overtook Suncourt Hotel to rank 4th among taupō hotels and resorts in New Zealand, at 12.2%.
In August 2026, Millennium Hotel & Resort Manuels Taupō gained estimated Share of Search among taupō hotels and resorts in New Zealand, from 10.5% to 14.2%.
In August 2026, Wairakei Resort lost estimated Share of Search among taupō hotels and resorts in New Zealand, from 40.8% to 31.9%.
In August 2026, Suncourt Hotel lost estimated Share of Search among taupō hotels and resorts in New Zealand, from 10.2% to 9.3%.
How is Wairakei Resort measured?
Brandwave collects information about searches that people make online using Wairakei Resort’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- wairakei co nz
- wairakei resort
- wairakei resort breakfast
- wairakei resort golf
- wairakei resort hotel
- wairakei resort near me
- wairakei resort taupo hotel
- wairakeiresort
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Is Wairakei Resort your brand?
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