Brandwave

How popular isThe Reef Resort?

In September 2026, people searched for The Reef Resort by name about 720 times in New Zealand, about the same as the previous year. These searches made up 3.6% of all New Zealand Taupō hotels and resort searches, placing The Reef Resort sixth out of eight resorts. When we asked both ChatGPT and Google AI Overviews about Taupō hotels and resorts, The Reef Resort appeared in two of the three answers and was the joint fifth most recommended of the eight.

Search and AI answers in September 2026

The Reef Resort is the sixth most searched of 8 competitors and the joint fifth most recommended in AI answers.

  1. Hilton Lake TaupōShare of searches 42.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Millennium Hotel & Resort Manuels TaupōShare of searches 18.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Wairakei ResortShare of searches 15%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Suncourt HotelShare of searches 14.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. The Reef ResortShare of searches 3.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top Taupō hotels and resorts in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Reef Resort was mentioned in two out of three: in two of the three ChatGPT answers. The Reef Resort is the joint fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Millennium Hotel & Resort Manuels Taupō1st
  2. Hilton Lake Taupō2nd
  3. Gables Lakefront Motel3rd
  4. Huka Lodge4th
  5. The Reef Resort5th
  6. Acacia Cliffs Lodge5th
  7. Wairakei Resort–
  8. Suncourt Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō hotels and resorts

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Taupō hotels and resorts compete with The Reef Resort?

The Reef Resort against Taupō hotels and resorts in New Zealand, by month

Share of searches by month for Hilton Lake Taupō, Millennium Hotel & Resort Manuels Taupō, Wairakei Resort, Suncourt Hotel, Gables Lakefront Motel, The Reef Resort. The figures are in the table below the chart.

View monthly share of searches table
MonthHilton Lake TaupōMillennium Hotel & Resort Manuels TaupōWairakei ResortSuncourt HotelGables Lakefront MotelThe Reef ResortAcacia Cliffs LodgeHuka Lodge
Oct 202543.9%13.3%23.9%12.5%0.89%3.8%1.7%0.1%
Nov 202545.7%16.5%16.3%13%0.76%5.4%2.1%0.11%
Dec 202540.2%17.9%21.9%13.9%0.53%4.2%1.2%0.1%
Jan 202644.4%13.4%19.8%15.5%0.73%4.3%1.7%0.04%
Feb 202644.2%13.5%19.7%15.2%0.58%4.6%2%0.1%
Mar 202649.4%9.8%17.9%13.9%2.8%4.2%1.9%0.1%
Apr 202645.5%11.1%19.9%15.5%2.6%3.2%2.1%0.11%
May 202649.4%11.7%17.6%14%2.3%3.4%1.5%0.17%
Jun 202644.9%15.9%19.4%12.6%3.1%3.1%0.89%0.1%
Jul 202643%15.4%18.8%14.5%3.6%3.6%1.1%0.1%
Aug 202644.3%19.5%15.6%12.5%3.8%3.1%1.1%0.1%
Sep 202642.6%18.9%15%14.5%3.6%3.6%1.6%0.1%

  1. 1.Hilton Lake Taupō

    42.6%

    Held 1st. 8.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Millennium Hotel & Resort Manuels Taupō

    18.9%

    Held 2nd. 3.8K estimated branded searches, +0.8% vs prior month. Share -0.6 points.

  3. 3.Wairakei Resort

    15%

    Held 3rd. 3K estimated branded searches, +0.33% vs prior month. Share -0.6 points.

  4. 4.Suncourt Hotel

    14.5%

    Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +2 points.

  5. 5.Gables Lakefront Motel

    3.6%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.The Reef Resort

    3.6%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.

  7. 7.Acacia Cliffs Lodge

    1.6%

    Held 7th. 320 estimated branded searches, +52.4% vs prior month. Share +0.5 points.

  8. 8.Huka Lodge

    0.1%

    Held 8th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between The Reef Resort and its closest rivals

Every comparison with The Reef Resort

6 comparisons

How has branded search demand for The Reef Resort changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Reef Resort in New Zealand held steady at 720.
  • Across the 12 months ending September 2026, The Reef Resort’s share of searches among Taupō hotels and resorts in New Zealand peaked at 5.4% in November 2025 and was lowest at 3.1% in August 2026.
  • Across the 12 months ending September 2026, The Reef Resort fell from 5th to 6th among Taupō hotels and resorts in New Zealand.

How did search popularity change for New Zealand Taupō hotels and resorts in September 2026?

6 changes

  1. In September 2026, Suncourt Hotel gained share of searches among Taupō hotels and resorts in New Zealand, from 12.5% to 14.5%.

  2. In September 2026, The Reef Resort gained share of searches among Taupō hotels and resorts in New Zealand, from 3.1% to 3.6%.

  3. In September 2026, Acacia Cliffs Lodge gained share of searches among Taupō hotels and resorts in New Zealand, from 1.1% to 1.6%.

  4. In September 2026, Hilton Lake Taupō lost share of searches among Taupō hotels and resorts in New Zealand, from 44.3% to 42.6%.

  5. In September 2026, Millennium Hotel & Resort Manuels Taupō lost share of searches among Taupō hotels and resorts in New Zealand, from 19.5% to 18.9%.

  6. In September 2026, Wairakei Resort lost share of searches among Taupō hotels and resorts in New Zealand, from 15.6% to 15%.

How are The Reef Resort’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Reef Resort’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the reef resort

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