Brandwave

Gables Lakefront Motel vs The Reef Resort:Which is more popular?

In September 2026, Gables Lakefront Motel and The Reef Resort were level in searches among Taupō hotels and resorts in New Zealand, with an estimated 720 branded searches each, at 3.6% of the total each. When we asked ChatGPT and Google AI Overviews about Taupō hotels and resorts, Gables Lakefront Motel and The Reef Resort each appeared in two of the three answers. Gables Lakefront Motel was mentioned before The Reef Resort in every answer that named either.

Among Taupō hotels and resorts in New Zealand in September 2026

Who do people search for more?

Gables Lakefront Motel and The Reef Resort are searched for about as often as each other.

Gables Lakefront Motel 720 searchesThe Reef Resort 720 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Gables Lakefront Motel in 2 of 3The Reef Resort in 2 of 3

Who does AI recommend more?

Gables Lakefront Motel, named ahead of The Reef Resort in 2 of 2 answers

Gables Lakefront Motel first in 2The Reef Resort never first

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Top Taupō hotels and resorts in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gables Lakefront Motel and The Reef Resort were each mentioned in two out of three: in two of the three ChatGPT answers. Gables Lakefront Motel was listed before The Reef Resort in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Millennium Hotel & Resort Manuels Taupō1st
  2. Hilton Lake Taupō2nd
  3. Gables Lakefront Motel3rd
  4. Huka Lodge4th
  5. The Reef Resort5th
  6. Acacia Cliffs Lodge5th
  7. Wairakei Resort–
  8. Suncourt Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō hotels and resorts

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gables Lakefront Motel or The Reef Resort more popular in search?

This chart shows how often people search Google for Gables Lakefront Motel and The Reef Resort by name. Each line represents a brand's share of searches for all eight Taupō hotels and resorts we track, month by month, from searches in New Zealand.

Gables Lakefront Motel and The Reef Resort among Taupō hotels and resorts in New Zealand, by month

Share of searches by month for Gables Lakefront Motel, The Reef Resort. The figures are in the table below the chart.

View monthly share of searches table
MonthHilton Lake TaupōMillennium Hotel & Resort Manuels TaupōWairakei ResortSuncourt HotelGables Lakefront MotelThe Reef ResortAcacia Cliffs LodgeHuka Lodge
Oct 202543.9%13.3%23.9%12.5%0.89%3.8%1.7%0.1%
Nov 202545.7%16.5%16.3%13%0.76%5.4%2.1%0.11%
Dec 202540.2%17.9%21.9%13.9%0.53%4.2%1.2%0.1%
Jan 202644.4%13.4%19.8%15.5%0.73%4.3%1.7%0.04%
Feb 202644.2%13.5%19.7%15.2%0.58%4.6%2%0.1%
Mar 202649.4%9.8%17.9%13.9%2.8%4.2%1.9%0.1%
Apr 202645.5%11.1%19.9%15.5%2.6%3.2%2.1%0.11%
May 202649.4%11.7%17.6%14%2.3%3.4%1.5%0.17%
Jun 202644.9%15.9%19.4%12.6%3.1%3.1%0.89%0.1%
Jul 202643%15.4%18.8%14.5%3.6%3.6%1.1%0.1%
Aug 202644.3%19.5%15.6%12.5%3.8%3.1%1.1%0.1%
Sep 202642.6%18.9%15%14.5%3.6%3.6%1.6%0.1%

How has the Gables Lakefront Motel and The Reef Resort comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Taupō hotels and resorts in September 2026?

2 changes

  1. In September 2026, The Reef Resort gained share of searches among Taupō hotels and resorts in New Zealand, from 3.1% to 3.6%.

  2. Estimated monthly branded searches for Gables Lakefront Motel in New Zealand rose 323.5% over 12 measured months, from 170 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gables Lakefront Motel’s and The Reef Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gables Lakefront Motel

1 branded search term

  • gables lakefront motel

The Reef Resort

1 branded search term

  • the reef resort

How the Brand Demand Index is measured

Other head-to-heads among Taupō hotels and resorts

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