Brandwave

Gables Lakefront Motel vs Hilton Lake Taupō:Which is more popular?

In September 2026, Hilton Lake Taupō had more branded searches than Gables Lakefront Motel among Taupō hotels and resorts in New Zealand. Hilton Lake Taupō had about 8,490 branded searches, while Gables Lakefront Motel had 720. Hilton Lake Taupō made up 42.6% of all Taupō hotels and resort searches we track, and Gables Lakefront Motel accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about Taupō hotels and resorts, Gables Lakefront Motel and Hilton Lake Taupō each appeared in two of the three answers. Hilton Lake Taupō was mentioned before Gables Lakefront Motel in two out of three answers.

Among Taupō hotels and resorts in New Zealand in September 2026

Who do people search for more?

Hilton Lake Taupō, about 12 searches for every 1 for Gables Lakefront Motel

Hilton Lake Taupō 8.5K searchesGables Lakefront Motel 720 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Gables Lakefront Motel in 2 of 3Hilton Lake Taupō in 2 of 3

Who does AI recommend more?

Hilton Lake Taupō, named ahead of Gables Lakefront Motel in 2 of 3 answers

Hilton Lake Taupō first in 2Gables Lakefront Motel first in 1

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Top Taupō hotels and resorts in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gables Lakefront Motel and Hilton Lake Taupō were each mentioned in two out of three: in two of the three ChatGPT answers. Hilton Lake Taupō was listed before Gables Lakefront Motel in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Millennium Hotel & Resort Manuels Taupō1st
  2. Hilton Lake Taupō2nd
  3. Gables Lakefront Motel3rd
  4. Huka Lodge4th
  5. The Reef Resort5th
  6. Acacia Cliffs Lodge5th
  7. Wairakei Resort–
  8. Suncourt Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō hotels and resorts

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gables Lakefront Motel or Hilton Lake Taupō more popular in search?

This chart shows how often people search Google for Gables Lakefront Motel and Hilton Lake Taupō by name. Each line represents a brand's share of searches for all eight Taupō hotels and resorts we track, month by month, from searches in New Zealand.

Gables Lakefront Motel and Hilton Lake Taupō among Taupō hotels and resorts in New Zealand, by month

Share of searches by month for Hilton Lake Taupō, Gables Lakefront Motel. The figures are in the table below the chart.

View monthly share of searches table
MonthHilton Lake TaupōMillennium Hotel & Resort Manuels TaupōWairakei ResortSuncourt HotelGables Lakefront MotelThe Reef ResortAcacia Cliffs LodgeHuka Lodge
Oct 202543.9%13.3%23.9%12.5%0.89%3.8%1.7%0.1%
Nov 202545.7%16.5%16.3%13%0.76%5.4%2.1%0.11%
Dec 202540.2%17.9%21.9%13.9%0.53%4.2%1.2%0.1%
Jan 202644.4%13.4%19.8%15.5%0.73%4.3%1.7%0.04%
Feb 202644.2%13.5%19.7%15.2%0.58%4.6%2%0.1%
Mar 202649.4%9.8%17.9%13.9%2.8%4.2%1.9%0.1%
Apr 202645.5%11.1%19.9%15.5%2.6%3.2%2.1%0.11%
May 202649.4%11.7%17.6%14%2.3%3.4%1.5%0.17%
Jun 202644.9%15.9%19.4%12.6%3.1%3.1%0.89%0.1%
Jul 202643%15.4%18.8%14.5%3.6%3.6%1.1%0.1%
Aug 202644.3%19.5%15.6%12.5%3.8%3.1%1.1%0.1%
Sep 202642.6%18.9%15%14.5%3.6%3.6%1.6%0.1%

How has the Gables Lakefront Motel and Hilton Lake Taupō comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Taupō hotels and resorts in September 2026?

2 changes

  1. In September 2026, Hilton Lake Taupō lost share of searches among Taupō hotels and resorts in New Zealand, from 44.3% to 42.6%.

  2. Estimated monthly branded searches for Gables Lakefront Motel in New Zealand rose 323.5% over 12 measured months, from 170 to 720 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gables Lakefront Motel’s and Hilton Lake Taupō’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gables Lakefront Motel

1 branded search term

  • gables lakefront motel

Hilton Lake Taupō

2 branded search terms

  • hilton taupo
  • the hilton taupo

How the Brand Demand Index is measured

Other head-to-heads among Taupō hotels and resorts

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