Brandwave

Gables Lakefront Motel vs Huka Lodge:Which is more popular?

In September 2026, Gables Lakefront Motel had more branded searches than Huka Lodge among Taupō hotels and resorts in New Zealand. Gables Lakefront Motel had about 720 branded searches, while Huka Lodge had 20. Gables Lakefront Motel made up 3.6% of all Taupō hotels and resort searches we track, and Huka Lodge accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about Taupō hotels and resorts, Gables Lakefront Motel and Huka Lodge each appeared in two of the three answers. Gables Lakefront Motel and Huka Lodge were each mentioned first in one of the two answers that named either.

Among Taupō hotels and resorts in New Zealand in September 2026

Who do people search for more?

Gables Lakefront Motel, about 36 searches for every 1 for Huka Lodge

Gables Lakefront Motel 720 searchesHuka Lodge 20 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Gables Lakefront Motel in 2 of 3Huka Lodge in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Gables Lakefront Motel first in 1Huka Lodge first in 1

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Top Taupō hotels and resorts in ChatGPT and Google AI Overviews

In three ChatGPT questions, Gables Lakefront Motel and Huka Lodge were each mentioned in two out of three: in two of the three ChatGPT answers. Gables Lakefront Motel and Huka Lodge were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Millennium Hotel & Resort Manuels Taupō1st
  2. Hilton Lake Taupō2nd
  3. Gables Lakefront Motel3rd
  4. Huka Lodge4th
  5. The Reef Resort5th
  6. Acacia Cliffs Lodge5th
  7. Wairakei Resort–
  8. Suncourt Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō hotels and resorts

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gables Lakefront Motel or Huka Lodge more popular in search?

This chart shows how often people search Google for Gables Lakefront Motel and Huka Lodge by name. Each line represents a brand's share of searches for all eight Taupō hotels and resorts we track, month by month, from searches in New Zealand.

Gables Lakefront Motel and Huka Lodge among Taupō hotels and resorts in New Zealand, by month

Share of searches by month for Gables Lakefront Motel, Huka Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthHilton Lake TaupōMillennium Hotel & Resort Manuels TaupōWairakei ResortSuncourt HotelGables Lakefront MotelThe Reef ResortAcacia Cliffs LodgeHuka Lodge
Oct 202543.9%13.3%23.9%12.5%0.89%3.8%1.7%0.1%
Nov 202545.7%16.5%16.3%13%0.76%5.4%2.1%0.11%
Dec 202540.2%17.9%21.9%13.9%0.53%4.2%1.2%0.1%
Jan 202644.4%13.4%19.8%15.5%0.73%4.3%1.7%0.04%
Feb 202644.2%13.5%19.7%15.2%0.58%4.6%2%0.1%
Mar 202649.4%9.8%17.9%13.9%2.8%4.2%1.9%0.1%
Apr 202645.5%11.1%19.9%15.5%2.6%3.2%2.1%0.11%
May 202649.4%11.7%17.6%14%2.3%3.4%1.5%0.17%
Jun 202644.9%15.9%19.4%12.6%3.1%3.1%0.89%0.1%
Jul 202643%15.4%18.8%14.5%3.6%3.6%1.1%0.1%
Aug 202644.3%19.5%15.6%12.5%3.8%3.1%1.1%0.1%
Sep 202642.6%18.9%15%14.5%3.6%3.6%1.6%0.1%

How has the Gables Lakefront Motel and Huka Lodge comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Taupō hotels and resorts in September 2026?

1 change

  1. Estimated monthly branded searches for Gables Lakefront Motel in New Zealand rose 323.5% over 12 measured months, from 170 to 720 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Gables Lakefront Motel’s and Huka Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gables Lakefront Motel

1 branded search term

  • gables lakefront motel

Huka Lodge

2 branded search terms

  • huka lodge hotel
  • huka lodge resort

How the Brand Demand Index is measured

Other head-to-heads among Taupō hotels and resorts

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