Blanket Bay vs Huka Lodge:Which is more popular by branded search in New Zealand?
In August 2026, Huka Lodge had more branded searches than Blanket Bay among luxury lodges in New Zealand. Huka Lodge was estimated to have 3.2K branded searches compared to Blanket Bay’s 1.9K, and held a 25.4% Share of Search versus Blanket Bay’s 15.5%.
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Which is more popular in search, Blanket Bay or Huka Lodge?
Compare the luxury lodges travellers book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huka Lodge, Blanket Bay. The figures are in the table below the chart.
View monthly share of search table
| Month | Cape Kidnappers | Kauri Cliffs | Huka Lodge | Blanket Bay | Matakauri Lodge |
|---|---|---|---|---|---|
| Oct 2025 | 24% | 28.2% | 32.9% | 10.8% | 4.1% |
| Nov 2025 | 28.3% | 27.5% | 25.8% | 13.5% | 4.9% |
| Dec 2025 | 26.6% | 31.1% | 23.8% | 14.9% | 3.7% |
| Jan 2026 | 28.6% | 28.7% | 26% | 13.5% | 3.2% |
| Feb 2026 | 28.7% | 27.8% | 26.3% | 13.8% | 3.3% |
| Mar 2026 | 29.8% | 28.9% | 22.6% | 14.5% | 4.2% |
| Apr 2026 | 29.8% | 28.7% | 22.6% | 13.8% | 5.1% |
| May 2026 | 27.3% | 32.6% | 21.1% | 15.3% | 3.8% |
| Jun 2026 | 25.7% | 29.4% | 22.9% | 16.8% | 5.2% |
| Jul 2026 | 29.7% | 29.4% | 18.9% | 17.7% | 4.3% |
| Aug 2026 | 27.8% | 26.6% | 25.4% | 15.5% | 4.7% |
| Sep 2026 | — | — | — | — | — |
How has the Blanket Bay and Huka Lodge comparison changed over the last 12 months?
3 findings
- Huka Lodge was ahead of Blanket Bay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand moved from 10.8% to 15.5%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 11 months ending August 2026, Huka Lodge’s estimated Share of Search among luxury lodges in New Zealand moved from 32.9% to 25.4%, and its estimated monthly branded searches moved from 5.9K to 3.2K.
How did search popularity change for New Zealand luxury lodges in August 2026?
2 changes
In August 2026, Huka Lodge gained estimated Share of Search among luxury lodges in New Zealand, from 18.9% to 25.4%.
In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Blanket Bay’s and Huka Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blanket Bay
6 branded search terms
- blanket bay
- blanket bay luxury lodge
- blanket bay near me
- blanket bay new zealand
- blanketbay
- blanketbay com
Huka Lodge
9 branded search terms
- huka lodge
- huka lodge cost
- huka lodge dining
- huka lodge hotel
- huka lodge near me
- huka lodge resort
- huka lodge reviews
- huka lodge taupo hotel
- hukalodge
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.