How popular isBlanket Bay in search?
In August 2026, there were an estimated 1.9K branded searches for Blanket Bay in New Zealand which held steady over the last 11 months. Blanket Bay holds 15.5% estimated Share of Search among New Zealand luxury lodges and is ranked 4th of 5 competitors for search popularity.
Cape Kidnappers27.8%- Kauri Cliffs26.6%
Huka Lodge25.4%
Blanket Bay15.5%- Matakauri Lodge4.7%
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Which luxury lodges compete with Blanket Bay?
Share of Search by month for Cape Kidnappers, Kauri Cliffs, Huka Lodge, Blanket Bay, Matakauri Lodge. The figures are in the table below the chart.
View monthly share of search table
| Month | Cape Kidnappers | Kauri Cliffs | Huka Lodge | Blanket Bay | Matakauri Lodge |
|---|---|---|---|---|---|
| Oct 2025 | 24% | 28.2% | 32.9% | 10.8% | 4.1% |
| Nov 2025 | 28.3% | 27.5% | 25.8% | 13.5% | 4.9% |
| Dec 2025 | 26.6% | 31.1% | 23.8% | 14.9% | 3.7% |
| Jan 2026 | 28.6% | 28.7% | 26% | 13.5% | 3.2% |
| Feb 2026 | 28.7% | 27.8% | 26.3% | 13.8% | 3.3% |
| Mar 2026 | 29.8% | 28.9% | 22.6% | 14.5% | 4.2% |
| Apr 2026 | 29.8% | 28.7% | 22.6% | 13.8% | 5.1% |
| May 2026 | 27.3% | 32.6% | 21.1% | 15.3% | 3.8% |
| Jun 2026 | 25.7% | 29.4% | 22.9% | 16.8% | 5.2% |
| Jul 2026 | 29.7% | 29.4% | 18.9% | 17.7% | 4.3% |
| Aug 2026 | 27.8% | 26.6% | 25.4% | 15.5% | 4.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.8% | 3.5K | -14% | -1.9 points | |
| 2, held 2nd | 26.6% | 3.4K | -16.8% | -2.8 points | |
| 3, held 3rd | 25.4% | 3.2K | +23.5% | +6.5 points | |
| 4, held 4th | 15.5% | 1.9K | -19.8% | -2.2 points | |
| 5, held 5th | 4.7% | 590 | 0% | +0.4 points |
27.8%
held 1st · 3.5K estimated branded searches · -14% vs prior month · -1.9 points
26.6%
held 2nd · 3.4K estimated branded searches · -16.8% vs prior month · -2.8 points
25.4%
held 3rd · 3.2K estimated branded searches · +23.5% vs prior month · +6.5 points
15.5%
held 4th · 1.9K estimated branded searches · -19.8% vs prior month · -2.2 points
4.7%
held 5th · 590 estimated branded searches · 0% vs prior month · +0.4 points
Compare search popularity between Blanket Bay and its closest rivals
How has branded search demand for Blanket Bay changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Blanket Bay in New Zealand held steady at 1.9K.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand increased from 10.8% to 15.5%.
- Across the 11 months ending August 2026, Blanket Bay’s estimated Share of Search among luxury lodges in New Zealand peaked at 17.7% in July 2026 and was lowest at 10.8% in October 2025.
How did search popularity change for New Zealand luxury lodges in August 2026?
5 changes
In August 2026, Huka Lodge gained estimated Share of Search among luxury lodges in New Zealand, from 18.9% to 25.4%.
In August 2026, Kauri Cliffs lost estimated Share of Search among luxury lodges in New Zealand, from 29.4% to 26.6%.
In August 2026, Blanket Bay lost estimated Share of Search among luxury lodges in New Zealand, from 17.7% to 15.5%.
In August 2026, Cape Kidnappers lost estimated Share of Search among luxury lodges in New Zealand, from 29.7% to 27.8%.
Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 19.2% over 11 measured months, from 730 to 590 in August 2026.
How is Blanket Bay measured?
Brandwave collects information about searches that people make online using Blanket Bay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- blanket bay
- blanket bay luxury lodge
- blanket bay near me
- blanket bay new zealand
- blanketbay
- blanketbay com
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Is Blanket Bay your brand?
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