Brandwave

Matakauri Lodge vs Queenstown Park Boutique Hotel:Which is more popular?

In September 2026, Queenstown Park Boutique Hotel had more branded searches than Matakauri Lodge among Queenstown hotels in New Zealand. Queenstown Park Boutique Hotel had about 1,300 branded searches, while Matakauri Lodge had 590. Queenstown Park Boutique Hotel made up 2.8% of all Queenstown hotel searches we track, and Matakauri Lodge accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, Matakauri Lodge and Queenstown Park Boutique Hotel each appeared in two of the three answers. Matakauri Lodge was mentioned before Queenstown Park Boutique Hotel in two out of three answers.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

Queenstown Park Boutique Hotel, about 2 searches for every 1 for Matakauri Lodge

Queenstown Park Boutique Hotel 1.3K searchesMatakauri Lodge 590 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Matakauri Lodge in 2 of 3Queenstown Park Boutique Hotel in 2 of 3

Who does AI recommend more?

Matakauri Lodge, named ahead of Queenstown Park Boutique Hotel in 2 of 3 answers

Matakauri Lodge first in 2Queenstown Park Boutique Hotel first in 1

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Matakauri Lodge and Queenstown Park Boutique Hotel were each mentioned in two out of three: in two of the three ChatGPT answers. Matakauri Lodge was listed before Queenstown Park Boutique Hotel in two out of three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Matakauri Lodge or Queenstown Park Boutique Hotel more popular in search?

This chart shows how often people search Google for Matakauri Lodge and Queenstown Park Boutique Hotel by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Matakauri Lodge and Queenstown Park Boutique Hotel among Queenstown hotels in New Zealand, by month

Share of searches by month for Queenstown Park Boutique Hotel, Matakauri Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Matakauri Lodge and Queenstown Park Boutique Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

2 changes

  1. In September 2026, Queenstown Park Boutique Hotel fell from 8th to 9th among Queenstown hotels in New Zealand.

  2. Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Matakauri Lodge’s and Queenstown Park Boutique Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matakauri Lodge

1 branded search term

  • matakauri

Queenstown Park Boutique Hotel

1 branded search term

  • queenstown park boutique hotel

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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