Brandwave

Hilton Queenstown Resort & Spa vs Matakauri Lodge:Which is more popular?

In September 2026, Hilton Queenstown Resort & Spa had more branded searches than Matakauri Lodge among Queenstown hotels in New Zealand. Hilton Queenstown Resort & Spa had about 6,860 branded searches, while Matakauri Lodge had 590. Hilton Queenstown Resort & Spa made up 14.6% of all Queenstown hotel searches we track, and Matakauri Lodge accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, Matakauri Lodge appeared in two of the three answers and Hilton Queenstown Resort & Spa in one. Matakauri Lodge was mentioned before Hilton Queenstown Resort & Spa in every answer that named either.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

Hilton Queenstown Resort & Spa, about 12 searches for every 1 for Matakauri Lodge

Hilton Queenstown Resort & Spa 6.9K searchesMatakauri Lodge 590 searches

Who does AI mention more?

Matakauri Lodge, mentioned in 2 of 3 answers, Hilton Queenstown Resort & Spa in 1

Matakauri Lodge in 2 of 3Hilton Queenstown Resort & Spa in 1 of 3

Who does AI recommend more?

Matakauri Lodge, named ahead of Hilton Queenstown Resort & Spa in 2 of 2 answers

Matakauri Lodge first in 2Hilton Queenstown Resort & Spa never first

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Matakauri Lodge was mentioned in two out of three: in two of the three ChatGPT answers. Hilton Queenstown Resort & Spa was mentioned in one out of three: in one of the three ChatGPT answers. Matakauri Lodge was listed before Hilton Queenstown Resort & Spa in every answer that named either.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hilton Queenstown Resort & Spa or Matakauri Lodge more popular in search?

This chart shows how often people search Google for Hilton Queenstown Resort & Spa and Matakauri Lodge by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Hilton Queenstown Resort & Spa and Matakauri Lodge among Queenstown hotels in New Zealand, by month

Share of searches by month for Hilton Queenstown Resort & Spa, Matakauri Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Hilton Queenstown Resort & Spa and Matakauri Lodge comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

3 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%.

  3. Estimated monthly branded searches for Matakauri Lodge in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hilton Queenstown Resort & Spa’s and Matakauri Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hilton Queenstown Resort & Spa

3 branded search terms

  • hilton queenstown resort & spa
  • hilton queenstown resort spa
  • the hilton queenstown

Matakauri Lodge

1 branded search term

  • matakauri

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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