Brandwave

Blanket Bay vs Cape Kidnappers:Which is more popular?

In September 2026, Cape Kidnappers had more branded searches than Blanket Bay among luxury lodges in New Zealand. Cape Kidnappers had about 5,590 branded searches, while Blanket Bay had 1,900. Cape Kidnappers made up 33% of all luxury lodge searches we track, and Blanket Bay accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about luxury lodges, Blanket Bay and Cape Kidnappers each appeared in one of the three answers.

Among luxury lodges in New Zealand in September 2026

Who do people search for more?

Cape Kidnappers, about 3 searches for every 1 for Blanket Bay

Cape Kidnappers 5.6K searchesBlanket Bay 1.9K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Blanket Bay in 1 of 3Cape Kidnappers in 1 of 3

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Top luxury lodges in ChatGPT and Google AI Overviews

In three ChatGPT questions, Blanket Bay and Cape Kidnappers were each mentioned in one out of three: in one of the three ChatGPT answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matakauri Lodge1st
  2. Huka Lodge2nd
  3. The Lindis3rd
  4. Kauri Cliffs4th
  5. Cape Kidnappers5th
  6. Blanket Bay6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about luxury lodges

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Blanket Bay or Cape Kidnappers more popular in search?

This chart shows how often people search Google for Blanket Bay and Cape Kidnappers by name. Each line represents a brand's share of searches for all six luxury lodges we track, month by month, from searches in New Zealand.

Blanket Bay and Cape Kidnappers among luxury lodges in New Zealand, by month

Share of searches by month for Cape Kidnappers, Blanket Bay. The figures are in the table below the chart.

View monthly share of searches table
MonthCape KidnappersKauri CliffsHuka LodgeBlanket BayThe LindisMatakauri Lodge
Oct 202537.3%21.2%24.1%8.4%5.8%3.2%
Nov 202538.3%21.6%20.3%11%4.9%4%
Dec 202545.2%21.1%16.3%10.5%4.3%2.6%
Jan 202643.1%20.6%18.8%10%5.1%2.5%
Feb 202638.6%21.6%20.5%11%5.5%2.7%
Mar 202639.2%22.1%17.2%11.3%6.8%3.4%
Apr 202638%21.3%16.4%10.6%9.6%4%
May 202635%24.1%15.4%11.8%10.7%3%
Jun 202632.9%22.4%17.5%13.6%9.4%4.2%
Jul 202630.1%25.2%16.3%15.9%8.7%3.9%
Aug 202632.3%21.6%20.7%13.2%8.2%4.1%
Sep 202633%22.8%21.7%11.2%7.7%3.5%

How has the Blanket Bay and Cape Kidnappers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand luxury lodges in September 2026?

2 changes

  1. In September 2026, Cape Kidnappers gained share of searches among luxury lodges in New Zealand, from 32.3% to 33%.

  2. In September 2026, Blanket Bay lost share of searches among luxury lodges in New Zealand, from 13.2% to 11.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Blanket Bay’s and Cape Kidnappers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blanket Bay

2 branded search terms

  • blanket bay
  • blanketbay

Cape Kidnappers

3 branded search terms

  • cape kidnappers
  • cape kidnappers accommodation
  • cape kidnappers lodge

How the Brand Demand Index is measured

Other head-to-heads among luxury lodges

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