Brandwave

Novotel Queenstown Lakeside vs Queenstown Park Boutique Hotel:Which is more popular?

In September 2026, Novotel Queenstown Lakeside had more branded searches than Queenstown Park Boutique Hotel among Queenstown hotels in New Zealand. Novotel Queenstown Lakeside had about 9,900 branded searches, while Queenstown Park Boutique Hotel had 1,300. Novotel Queenstown Lakeside made up 21.1% of all Queenstown hotel searches we track, and Queenstown Park Boutique Hotel accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about Queenstown hotels, Queenstown Park Boutique Hotel appeared in two of the three answers and Novotel Queenstown Lakeside in none.

Among Queenstown hotels in New Zealand in September 2026

Who do people search for more?

Novotel Queenstown Lakeside, about 8 searches for every 1 for Queenstown Park Boutique Hotel

Novotel Queenstown Lakeside 9.9K searchesQueenstown Park Boutique Hotel 1.3K searches

Who does AI mention more?

Queenstown Park Boutique Hotel, mentioned in 2 of 3 answers, Novotel Queenstown Lakeside in 0

Queenstown Park Boutique Hotel in 2 of 3Novotel Queenstown Lakeside in 0 of 3

Who does AI recommend more?

Queenstown Park Boutique Hotel, the only one of the two named

Queenstown Park Boutique Hotel first in 2Novotel Queenstown Lakeside never named

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Top Queenstown hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Queenstown Park Boutique Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Novotel Queenstown Lakeside did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Queenstown hotels

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Novotel Queenstown Lakeside or Queenstown Park Boutique Hotel more popular in search?

This chart shows how often people search Google for Novotel Queenstown Lakeside and Queenstown Park Boutique Hotel by name. Each line represents a brand's share of searches for all ten Queenstown hotels we track, month by month, from searches in New Zealand.

Novotel Queenstown Lakeside and Queenstown Park Boutique Hotel among Queenstown hotels in New Zealand, by month

Share of searches by month for Novotel Queenstown Lakeside, Queenstown Park Boutique Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthNovotel Queenstown LakesideQT QueenstownMillbrook ResortHilton Queenstown Resort & SpaEichardt's Private HotelKamana LakehouseThe Rees HotelSofitel QueenstownQueenstown Park Boutique HotelMatakauri Lodge
Oct 202521.6%9.6%18.9%12.3%11.1%12.1%5.2%4.1%3.5%1.6%
Nov 202518.9%8.4%20%15.9%10.9%12.9%4.6%3.6%3.1%1.7%
Dec 202522.2%9.9%16.1%15.3%12%12.3%4.4%2.9%3.5%1.3%
Jan 202621.5%9.6%18.8%15%11.4%12%4.3%3.4%2.8%1.3%
Feb 202618.7%10.2%24.1%12.9%12%10.4%4.5%3%3%1.1%
Mar 202619.9%13.3%17.4%13.9%11%11.1%4.8%3.8%3.2%1.4%
Apr 202619.2%15.7%16.7%13.6%12%10.8%3.7%3.7%3.1%1.4%
May 202620.1%16.5%14.4%14.2%9.5%11.3%4.9%4.9%3.3%0.98%
Jun 202621.2%17.3%12.4%15%10%11.9%4.1%4.1%2.8%1.3%
Jul 202618.5%15.1%13.2%15.8%13.6%10.3%5.4%3.5%3.5%1.1%
Aug 202614.9%22.2%15.8%15.6%9.9%10.2%4.4%2.9%2.9%1.1%
Sep 202621.1%17.3%15.1%14.6%9.7%9.6%5.1%3.4%2.8%1.3%

How has the Novotel Queenstown Lakeside and Queenstown Park Boutique Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown hotels in September 2026?

2 changes

  1. In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches.

  2. In September 2026, Queenstown Park Boutique Hotel fell from 8th to 9th among Queenstown hotels in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Novotel Queenstown Lakeside’s and Queenstown Park Boutique Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Novotel Queenstown Lakeside

2 branded search terms

  • novotel queenstown lakeside
  • novotelqueenstownlakeside

Queenstown Park Boutique Hotel

1 branded search term

  • queenstown park boutique hotel

How the Brand Demand Index is measured

Other head-to-heads among Queenstown hotels

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