Brandwave

How popular isICIB BROKERWEB?

In October 2026, people searched for ICIB BROKERWEB by name about 570 times in New Zealand, an 8.1% decrease from the previous year. These searches made up 12.5% of all New Zealand Hamilton insurance broker searches, placing ICIB BROKERWEB third out of six brokers. When we asked both ChatGPT and Google AI Overviews about Hamilton insurance brokers, ICIB BROKERWEB did not appear in any of the answers.

Search and AI answers in October 2026

ICIB BROKERWEB is the third most searched of 6 competitors and not named in the AI answers we collected.

  1. Gallagher InsuranceShare of searches 50%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Frank Risk ManagementShare of searches 18.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. ICIB BROKERWEBShare of searches 12.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Rothbury Insurance BrokersShare of searches 9.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Greenlight Insurance BrokersShare of searches 6.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th

+1 more

ICIB BROKERWEB website (opens in a new tab)

Follow ICIB BROKERWEB and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Hamilton insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, ICIB BROKERWEB did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothbury Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Frank Risk Management3rd
  4. Greenlight Insurance Brokers4th
  5. LifeCovered4th
  6. ICIB BROKERWEB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for ICIB BROKERWEB compared with other New Zealand Hamilton insurance brokers?

ICIB BROKERWEB against Hamilton insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, Frank Risk Management, ICIB BROKERWEB, Rothbury Insurance Brokers, Greenlight Insurance Brokers, LifeCovered. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceFrank Risk ManagementICIB BROKERWEBRothbury Insurance BrokersGreenlight Insurance BrokersLifeCovered
Nov 202548.5%15.2%12.1%15.2%6.1%3%
Dec 202546.2%11.5%15.4%11.5%11.5%3.8%
Jan 202650%12.5%9.4%15.6%9.4%3.1%
Feb 202650%18.8%12.5%12.5%3.1%3.1%
Mar 202654.3%17.1%11.4%11.4%5.7%0%
Apr 202643.3%20%13.3%13.3%10%0%
May 202637.9%13.8%17.2%17.2%10.3%3.4%
Jun 202646.4%17.9%17.9%10.7%3.6%3.6%
Jul 202641.9%19.4%16.1%12.9%6.5%3.2%
Aug 202651.5%18.2%9.1%15.2%3%3%
Sep 202652.8%13.9%11.1%13.9%5.6%2.8%
Oct 202650%18.8%12.5%9.4%6.3%3.1%

  1. 1.Gallagher Insurance

    50%

    Held 1st. 160 estimated branded searches, -15.8% vs prior month. Share -2.8 points.

  2. 2.Frank Risk Management

    18.8%

    Held 2nd. 60 estimated branded searches, +20% vs prior month. Share +4.9 points.

  3. 3.ICIB BROKERWEB

    12.5%

    Moved from 4th to 3rd. 40 estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Rothbury Insurance Brokers

    9.4%

    Moved from 3rd to 4th. 30 estimated branded searches, -40% vs prior month. Share -4.5 points.

  5. 5.Greenlight Insurance Brokers

    6.3%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.LifeCovered

    3.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between ICIB BROKERWEB and its closest rivals

Every comparison with ICIB BROKERWEB

15 comparisons

How has branded search demand for ICIB BROKERWEB changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for ICIB BROKERWEB in New Zealand fell from 620 to 570.
  • Across the 12 months ending October 2026, ICIB BROKERWEB’s share of searches among Hamilton insurance brokers in New Zealand peaked at 17.9% in June 2026 and was lowest at 9.1% in August 2026.
  • Across the 12 months ending October 2026, ICIB BROKERWEB rose from 4th to 3rd among Hamilton insurance brokers in New Zealand.

How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?

5 changes

  1. In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches.

  2. In October 2026, Frank Risk Management gained share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 18.8%.

  3. In October 2026, Greenlight Insurance Brokers gained share of searches among Hamilton insurance brokers in New Zealand, from 5.6% to 6.3%.

  4. In October 2026, Rothbury Insurance Brokers lost share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 9.4%.

  5. In October 2026, Gallagher Insurance lost share of searches among Hamilton insurance brokers in New Zealand, from 52.8% to 50%.

How are ICIB BROKERWEB’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ICIB BROKERWEB’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • icib
  • icib brokerweb
  • icib brokerweb hamilton
  • icib insurance

Do you work for ICIB BROKERWEB? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ICIB BROKERWEB compete?

ICIB BROKERWEB is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Auckland insurance brokers6th of 107.3%Show ranking
Christchurch insurance brokers4th of 710.1%Show ranking
Hamilton insurance brokers3rd of 612.5%Shown above
Creator with pink hair and a pink jacket

Is ICIB BROKERWEB your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free