Brandwave

How popular isLifeCovered?

In October 2026, people searched for LifeCovered by name about 10 times in New Zealand, a 75% decrease from the previous year. These searches made up 3.1% of all New Zealand Hamilton insurance broker searches, placing LifeCovered sixth out of six brokers. When we asked both ChatGPT and Google AI Overviews about Hamilton insurance brokers, LifeCovered appeared in two of the three answers and was the joint fourth most recommended of the six.

Search and AI answers in October 2026

LifeCovered is the sixth most searched of 6 competitors and the joint fourth most recommended in the AI answers we collected.

  1. Gallagher InsuranceShare of searches 50%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Frank Risk ManagementShare of searches 18.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. ICIB BROKERWEBShare of searches 12.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Rothbury Insurance BrokersShare of searches 9.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. LifeCoveredShare of searches 3.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top Hamilton insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, LifeCovered was mentioned in two out of three: in two of the three ChatGPT answers. LifeCovered is the joint fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothbury Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Frank Risk Management3rd
  4. Greenlight Insurance Brokers4th
  5. LifeCovered4th
  6. ICIB BROKERWEB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for LifeCovered compared with other New Zealand Hamilton insurance brokers?

LifeCovered against Hamilton insurance brokers in New Zealand, by month

Share of searches by month for Gallagher Insurance, Frank Risk Management, ICIB BROKERWEB, Rothbury Insurance Brokers, Greenlight Insurance Brokers, LifeCovered. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceFrank Risk ManagementICIB BROKERWEBRothbury Insurance BrokersGreenlight Insurance BrokersLifeCovered
Nov 202548.5%15.2%12.1%15.2%6.1%3%
Dec 202546.2%11.5%15.4%11.5%11.5%3.8%
Jan 202650%12.5%9.4%15.6%9.4%3.1%
Feb 202650%18.8%12.5%12.5%3.1%3.1%
Mar 202654.3%17.1%11.4%11.4%5.7%0%
Apr 202643.3%20%13.3%13.3%10%0%
May 202637.9%13.8%17.2%17.2%10.3%3.4%
Jun 202646.4%17.9%17.9%10.7%3.6%3.6%
Jul 202641.9%19.4%16.1%12.9%6.5%3.2%
Aug 202651.5%18.2%9.1%15.2%3%3%
Sep 202652.8%13.9%11.1%13.9%5.6%2.8%
Oct 202650%18.8%12.5%9.4%6.3%3.1%

  1. 1.Gallagher Insurance

    50%

    Held 1st. 160 estimated branded searches, -15.8% vs prior month. Share -2.8 points.

  2. 2.Frank Risk Management

    18.8%

    Held 2nd. 60 estimated branded searches, +20% vs prior month. Share +4.9 points.

  3. 3.ICIB BROKERWEB

    12.5%

    Moved from 4th to 3rd. 40 estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Rothbury Insurance Brokers

    9.4%

    Moved from 3rd to 4th. 30 estimated branded searches, -40% vs prior month. Share -4.5 points.

  5. 5.Greenlight Insurance Brokers

    6.3%

    Held 5th. 20 estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.LifeCovered

    3.1%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between LifeCovered and its closest rivals

Every comparison with LifeCovered

5 comparisons

How has branded search demand for LifeCovered changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for LifeCovered in New Zealand fell from 40 to 10.
  • Across the 12 months ending October 2026, LifeCovered’s share of searches among Hamilton insurance brokers in New Zealand peaked at 3.8% in December 2025 and was lowest at 0% in March 2026.

How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?

5 changes

  1. In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches.

  2. In October 2026, Frank Risk Management gained share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 18.8%.

  3. In October 2026, Greenlight Insurance Brokers gained share of searches among Hamilton insurance brokers in New Zealand, from 5.6% to 6.3%.

  4. In October 2026, Rothbury Insurance Brokers lost share of searches among Hamilton insurance brokers in New Zealand, from 13.9% to 9.4%.

  5. In October 2026, Gallagher Insurance lost share of searches among Hamilton insurance brokers in New Zealand, from 52.8% to 50%.

How are LifeCovered’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using LifeCovered’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lifecovered

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How the Brand Demand Index is measured

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