Brandwave

Greenlight Insurance Brokers vs LifeCovered:Which is more popular in New Zealand?

In October 2026, Greenlight Insurance Brokers had more branded searches than LifeCovered among Hamilton insurance brokers in New Zealand. Greenlight Insurance Brokers had about 20 branded searches, while LifeCovered had 10. Greenlight Insurance Brokers made up 6.3% of all Hamilton insurance broker searches we track, and LifeCovered accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about Hamilton insurance brokers, LifeCovered appeared in two of the three answers and Greenlight Insurance Brokers in one. Greenlight Insurance Brokers and LifeCovered were each mentioned first in one of the two answers that named either.

Among Hamilton insurance brokers in New Zealand in October 2026

Who do people search for more?

Greenlight Insurance Brokers, about 2 searches for every 1 for LifeCovered

Greenlight Insurance Brokers 20 searchesLifeCovered 10 searches

Who does AI mention more?

LifeCovered, mentioned in 2 of 3 answers, Greenlight Insurance Brokers in 1

LifeCovered in 2 of 3Greenlight Insurance Brokers in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Greenlight Insurance Brokers first in 1LifeCovered first in 1

Follow Greenlight Insurance Brokers vs LifeCovered and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Hamilton insurance brokers in ChatGPT and Google AI Overviews

In three ChatGPT questions, LifeCovered was mentioned in two out of three: in two of the three ChatGPT answers. Greenlight Insurance Brokers was mentioned in one out of three: in one of the three ChatGPT answers. Greenlight Insurance Brokers and LifeCovered were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rothbury Insurance Brokers1st
  2. Gallagher Insurance2nd
  3. Frank Risk Management3rd
  4. Greenlight Insurance Brokers4th
  5. LifeCovered4th
  6. ICIB BROKERWEB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton insurance brokers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Greenlight Insurance Brokers or LifeCovered more popular in search?

This chart shows how often people search Google for Greenlight Insurance Brokers and LifeCovered by name. Each line represents a brand's share of searches for all six Hamilton insurance brokers we track, month by month, from searches in New Zealand.

Greenlight Insurance Brokers and LifeCovered among Hamilton insurance brokers in New Zealand, by month

Share of searches by month for Greenlight Insurance Brokers, LifeCovered. The figures are in the table below the chart.

View monthly share of searches table
MonthGallagher InsuranceFrank Risk ManagementICIB BROKERWEBRothbury Insurance BrokersGreenlight Insurance BrokersLifeCovered
Nov 202548.5%15.2%12.1%15.2%6.1%3%
Dec 202546.2%11.5%15.4%11.5%11.5%3.8%
Jan 202650%12.5%9.4%15.6%9.4%3.1%
Feb 202650%18.8%12.5%12.5%3.1%3.1%
Mar 202654.3%17.1%11.4%11.4%5.7%0%
Apr 202643.3%20%13.3%13.3%10%0%
May 202637.9%13.8%17.2%17.2%10.3%3.4%
Jun 202646.4%17.9%17.9%10.7%3.6%3.6%
Jul 202641.9%19.4%16.1%12.9%6.5%3.2%
Aug 202651.5%18.2%9.1%15.2%3%3%
Sep 202652.8%13.9%11.1%13.9%5.6%2.8%
Oct 202650%18.8%12.5%9.4%6.3%3.1%

How has branded search for Greenlight Insurance Brokers and LifeCovered changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?

1 change

  1. In October 2026, Greenlight Insurance Brokers gained share of searches among Hamilton insurance brokers in New Zealand, from 5.6% to 6.3%.

How are Greenlight Insurance Brokers’ and LifeCovered’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Greenlight Insurance Brokers’ and LifeCovered’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Greenlight Insurance Brokers

1 branded search term

  • greenlight insurance brokers

LifeCovered

1 branded search term

  • lifecovered

How the Brand Demand Index is measured

Other head-to-heads among Hamilton insurance brokers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free