Gallagher Insurance vs ICIB BROKERWEB:Which is more popular in New Zealand?
In October 2026, Gallagher Insurance had more branded searches than ICIB BROKERWEB among Hamilton insurance brokers in New Zealand. Gallagher Insurance had about 160 branded searches, while ICIB BROKERWEB had 40. Gallagher Insurance made up 50% of all Hamilton insurance broker searches we track, and ICIB BROKERWEB accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about Hamilton insurance brokers, Gallagher Insurance appeared in all three answers and ICIB BROKERWEB in none.
Who do people search for more?
Gallagher Insurance, about 4 searches for every 1 for ICIB BROKERWEB
Who does AI mention more?
Gallagher Insurance, mentioned in every answer we collected
Who does AI recommend more?
Gallagher Insurance, the only one of the two named
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Top Hamilton insurance brokers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gallagher Insurance appeared in all three answers. ICIB BROKERWEB did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gallagher Insurance3 of 3Named in 3 of 3 ChatGPT answers
Rothbury Insurance Brokers3 of 3Named in 3 of 3 ChatGPT answers
Frank Risk Management2 of 3Named in 2 of 3 ChatGPT answers
LifeCovered2 of 3Named in 2 of 3 ChatGPT answers
Greenlight Insurance Brokers1 of 3Named in 1 of 3 ChatGPT answers
ICIB BROKERWEB0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton insurance brokers
3 answers
Asked ChatGPT
“Which insurance broker should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best insurance brokers in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best insurance broker in Hamilton, New Zealand for business cover?”
Searched Google, AI Overview
“insurance brokers hamilton nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“commercial insurance hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gallagher Insurance or ICIB BROKERWEB more popular in search?
This chart shows how often people search Google for Gallagher Insurance and ICIB BROKERWEB by name. Each line represents a brand's share of searches for all six Hamilton insurance brokers we track, month by month, from searches in New Zealand.
Share of searches by month for Gallagher Insurance, ICIB BROKERWEB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gallagher Insurance | Frank Risk Management | ICIB BROKERWEB | Rothbury Insurance Brokers | Greenlight Insurance Brokers | LifeCovered |
|---|---|---|---|---|---|---|
| Nov 2025 | 48.5% | 15.2% | 12.1% | 15.2% | 6.1% | 3% |
| Dec 2025 | 46.2% | 11.5% | 15.4% | 11.5% | 11.5% | 3.8% |
| Jan 2026 | 50% | 12.5% | 9.4% | 15.6% | 9.4% | 3.1% |
| Feb 2026 | 50% | 18.8% | 12.5% | 12.5% | 3.1% | 3.1% |
| Mar 2026 | 54.3% | 17.1% | 11.4% | 11.4% | 5.7% | 0% |
| Apr 2026 | 43.3% | 20% | 13.3% | 13.3% | 10% | 0% |
| May 2026 | 37.9% | 13.8% | 17.2% | 17.2% | 10.3% | 3.4% |
| Jun 2026 | 46.4% | 17.9% | 17.9% | 10.7% | 3.6% | 3.6% |
| Jul 2026 | 41.9% | 19.4% | 16.1% | 12.9% | 6.5% | 3.2% |
| Aug 2026 | 51.5% | 18.2% | 9.1% | 15.2% | 3% | 3% |
| Sep 2026 | 52.8% | 13.9% | 11.1% | 13.9% | 5.6% | 2.8% |
| Oct 2026 | 50% | 18.8% | 12.5% | 9.4% | 6.3% | 3.1% |
How has branded search for Gallagher Insurance and ICIB BROKERWEB changed in New Zealand over the last 12 months?
3 findings
- Gallagher Insurance was ahead of ICIB BROKERWEB in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Gallagher Insurance’s share of searches among Hamilton insurance brokers in New Zealand moved from 48.5% to 50%, and its estimated monthly branded searches held steady at 160.
- Across the 12 months ending October 2026, ICIB BROKERWEB’s share of searches among Hamilton insurance brokers in New Zealand moved from 12.1% to 12.5%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand Hamilton insurance brokers in October 2026?
2 changes
In October 2026, ICIB BROKERWEB overtook Rothbury Insurance Brokers to rank 3rd among Hamilton insurance brokers in New Zealand, with 12.5% of the searches.
In October 2026, Gallagher Insurance lost share of searches among Hamilton insurance brokers in New Zealand, from 52.8% to 50%.
How are Gallagher Insurance’s and ICIB BROKERWEB’s branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Gallagher Insurance’s and ICIB BROKERWEB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gallagher Insurance
13 branded search terms
- ajg insurance
- ajg insurance broker
- gallagher boat insurance
- gallagher car insurance
- gallagher home insurance
- gallagher insurance agency
- gallagher insurance hamilton
- gallagher insurance quote
- gallagher insurance services
- gallagher landlord insurance
- gallagher life insurance
- gallagher pet insurance
- gallagher travel insurance
ICIB BROKERWEB
4 branded search terms
- icib
- icib brokerweb
- icib brokerweb hamilton
- icib insurance
Other head-to-heads among Hamilton insurance brokers
- Gallagher Insurance vs Frank Risk Management: compare popularity
- Gallagher Insurance vs Rothbury Insurance Brokers: compare popularity
- Gallagher Insurance vs Greenlight Insurance Brokers: compare popularity
- Frank Risk Management vs ICIB BROKERWEB: compare popularity
- Frank Risk Management vs Rothbury Insurance Brokers: compare popularity
- Frank Risk Management vs Greenlight Insurance Brokers: compare popularity
Put your own brand in this comparison
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